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When it comes to writing an eBook, if you don't break it down into a succession of steps,
you will waste a lot of time running around like a chicken with it's head cut off.
You must create your eBook, section by section, day by day, in order to reach the end. The
first step is to organize your thoughts. There is some planning you should do, before you
begin writing your eBook:
The first thing you need to do, is to decide on your eBooks title. Experiment with a few
different titles, write them down and share them with your friends and family, or with
an online community. Eventually, you will find one that you like, and your potential
audience likes as well.
Having a title helps you focus on writing about you topic, it guess you in anticipating
readers questions, and providing an appropriate answer. Most non-fiction pieces also have
a sub-title. Always be clear in your title, being clear is the most important aspect of
your title, but being clever while being clear can't hurt the sales.
The next step is to write down your thesis statement. The thesis statement is a one,
or two sentence statement stating exactly what issue you will be addressing, and how
your eBook is going to remedy that issue.
Your chapters will sprout from your thesis statement. Consider your thesis statement
the foundation of your eBook. Everything else is built on top of it, page by page, chapter
by chapter.
Each of your chapters needs to support your thesis statement. If a chapter does not support
the thesis statement, remove it from the book. Once you have your thesis, do some market
research to make sure people are actively searching for this topic, so that you will
make sales.
Ask yourself the following questions during this process:
Does my book give useful information that is up-to-date to my reader?
Will my book have a positive impact on the reader?
Will my book keep the readers attention? Remember, the competition is always one click away.
Does my book answer all of the significant questions that my target market has?
If you can answer yes to all of those questions, you can be fairly sure that your eBook has
revenue generating potential.
Your target audience is the group of people you will be writing to, this group dictates
many book making decisions, such as writing style, tone, and even the length.
Find our how old your readers are, their education level, what hobbies do they participate in?
Are they members of certain professional groups? Are they men or women? Do they have money,
a job, are they broke, a student?
Do they read gossip magazines or Dickens? Are they good with technology or do they have
extra large buttons on their phone? The more you can define your target market, the easier
it will be to cater your eBook to their needs.
Why are you writing your eBook? Are you trying to generate revenue? Maybe you are trying
to promote your business, by growing traffic to your website. Maybe you are trying to establish
yourself as an expert in your niche.
Write down your goals in terms of self-publishing eBooks. Are you going to sell it on your own
website, on Amazon, maybe your going to use it as a free tool for link-building purposes.
Maybe it will be a bonus offer for another product you are selling.
The more you have planned in the beginning, the easier the process will be. Early on,
decide on the format of your chapters. You want your eBook to be engaging. Give anecdotes,
combined with personal stories, photos, advice and tips. Use testimonials and graphs too!
You could use sidebars to give bits of relevant info or statistics, while breaking up the
density of the page. Use a casual tone rather than a formal tone, to create a comfortable
reality for your reader while they are engaged with your eBook. People like to feel like
they are having a conversation, not being lectured.
Make a schedule. Write a minimum of one page per day, two preferably. Take the eBook Creator
Masters Program so that you can master the process of writing an eBook, take notes during
the course of tips that jump out at you so you can begin applying them immediately.
Learning to write effectively is a lifetime learning process, but it is also a process
that will pay off for your entire lifetime. As your writing becomes more captivating,
your sales will grow. Always be aware of white space. You need to utilize white space in
order to let the readers eyes rest.
Use bullet points. Readers like bullet points. It is similar to white space, a relaxing break
from the walls of text. Whatever you decide to do, ensure that is is easy to read. This
includes fonts, make sure you use the same font throughout the text, there is nothing
less professional than mixed fonts. 1.5-2 on the line spacing is perfect. Size 14 font
makes things very readable. If your selling to a younger crowd, you would be safe with
12.
Make sure to have a table of contents, and a reference list if you use any references.
That's it, I know, I expected it to be more complicated too. Who knew.
Now all you have to do it start self-publishing eBooks on the Amazon Kindle and wait for the
sales revenue to start rolling in.