Make the Most Of Your Live Video Experience Part 1 of 3 - Motivational Minute - Above and Beyond Marketing Strategies - ****** According to recent research by Facebook, video is now the best performing type of content on most social platforms. Live video is gaining in popularity every day. I have put together my top 3 tips to help you maximize your live video experience. Tip #1 coming up right after this. Welcome back! ChrisPagli here from above and Beyond Marketing Marketing Strategies and today is Marketing Gold Monday! This is Tip #1 of my three-part series on Making The Most of Your Live Video Experience. Promote in advance. You want to create anticipation. If you are going to use Facebook Live, you can use their scheduling tool and schedule your broadcast seven days in advance, promote that through your various pages, and your audience will get a reminder 20 minutes before you go live. Create an Instagram post. Use an image that is relevant to the topic you will be speaking on and put a link to the broadcast in your bio. Do an email blast to anyone you think will have an interest in what you have to say. Write a blog post. Create an Eventbrite.com invitation to the broadcast. Let people know how they can access it in the body of the message. Tune in next week for Tip #2. I look forward to seeing you soon! ................................................................................................................... Every business has a story. Does your marketing tell YOUR story? Consumers need a compelling reason to contact you over your competitors. We will find your differentiator and implement a marketing strategy that positions you as an authority in your industry. Let's focus on your strengths, unique benefit, authentic voice, and business model rather than spreading ourselves too thin. We can't be everything to everybody. Working with me, you will have a better understanding of the marketing mindset and how to attract your ideal customer persona. I will help you put simple systems in place to manage your efforts. My way of thinking will disrupt your old way of thinking so you can become comfortable with a new way of thinking. My areas of focus are social media content and strategy, blogging, direct mail campaigns, customer service, and sphere of influence marketing. We can work one-on-one (ask me about my life changing needs assessment), or you can attend my monthly public social media and marketing workshops in Westchester County NY, The Greater Portland Maine Area, and New York City. WHY CHOOSE ME? I have 20 years of marketing, sales, networking, and Customer service experience that spans from the music industry to real estate. Some would say I am a serial entrepreneur and maybe I am. One thing for sure is I love working for myself and building from the ground up. Everything I teach, I use in my own marketing strategy. You are getting real-life experience, not textbook advice. Stay tuned for Marketing Gold Monday - FREE weekly marketing tips, social media workshop clips, and other useful videos. Visit me on Facebook and don't forget to subscribe!