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Hi, my name is Prateek and today I'm going to share some details about how you can revive your dormant lists.
Actually the answer lies in the DNA of your email marketing strategy,
how have you done it in the past, how would you like to do it in the future, and what
has been happening currently. According to some stats, nearly 70% of the subscribers
get dormant in less than an years time. There could be various reasons about all these
details: it could be the content, it could be the frequency, it could also be the kind
of communication and the offers you are sending out to your customers. So, today we are going
to talk about all these things and see how can we make that better.
Tip No.1- Subject line and frequency: the first thing you should try is to change your subject lines, make it shorter,
snappier and try to break away from the mold. Change the frequency and monitor your trends,
and see how customers are reacting to various frequencies that you send out emails to, in
a month, in a week, twice in a week, twice in a month, and you will definitely see improvement.
Tip No.2-Segmentation: track your subscribers behavior, what do they open, when do they open, when
they click, when do they not click, what do they click on and when do they want the most
number of emails. Having all these trends will definitely help you understand the behavior
and send them very focused emails and this would definitely help you revive your dormant lists.
Tip No. 3-Try emails only offer: This is a new thing. If your dormant subscribers are not
paying attention to what you are saying currently through your emails, try launching emails
only offer. Tailor them accordingly to their behavior and have your website another platform to talk about it. This would help.
Tip No.4- Send a survey. If a subscriber is not responding, reason
could be that he is looking for something else. He is looking for different offer, a
different communication. There is no better way to ask your user directly for an opinion.
Send a survey and see the magic. Hope these steps work for you! Thank you!