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The mobile channel is not only a marketing channel.
Mobile channel is easier in channel, electronic customer issue management
channel, it's a major channel to generate the auxiliary revenues while the guest
is other property while the guest is in the vicinity of the property.
For example, you can have a spa special
between 2 and 4 p.m. where nobody would goes to the spa, to the resource spa if
you text to all the guest, introducing guest that you have a spa special from 2
to 4 or in the afternoon, 20% off, that's how you generate revenues which otherwise,
we will not care for generating it and the
same applies for dining specials, the same applies to various buffets, to various
activities, sports activities, water sports, the local golf, the local tennis,
and excursions outside of their local tours originating in the property and so
forth, shopping promotions while guest in
other property and again this is the - so
mobile is not only at the point of when you market a potential guest that you are
looking for last minute deal, that you are looking for a quick booking or quick
weekend getaway, also mobile is when they get there, you have to basically engage
them via the mobile device because you cannot engage in via desktop devices
because they can flag them at home or the offices so you can engage them only via
the mobile devices, via the smart phones, while they're on the property.