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>> ON THIS EPISODE OF HOW I ROCK
IT, JASON LEE HITS THE OPEN
ROAD.
>> IN THESE MODERN TIMES, BY
OWNING OLD BIKES, I'M KIND OF
KIND OF KEEPING THE PAST ALIVE.
THEN, MICHAEL CHERNOW TURNS THE
MEATBALL INTO AN EMPIRE.
>> THIS IS THE MOST EXPENSIVE
RESTAURANT WE'VE EVER OPENED,
IN THE MOST EXPENSIVE
NEIGHBORHOOD.
IT'S DEFINITELY A VERY DIFFERENT
BEAST.
>> DESIGNER WARAIRE BOSWELL
SUITS UP THE NBA'S ELITE.
>> I UNDERSTAND THE PROBLEMS
THAT A TALL GENTLEMAN HAS
BECAUSE I'M HIM.
>> AND WE'LL HIT THE STAGE WITH
MY MORNING JACKET FRONT MAN
JIM JAMES.
>> THERE IS A BIG ANTICIPATION
FOR EVERY SHOW.
VOILA.
[cheers and applause]
>> I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
[upbeat music]
♪ ♪
STYLE--
IT'S WHAT YOU WEAR, IT'S WHAT
YOU CREATE, IT'S HOW YOU LIVE.
BOTTOM LINE, YOU DEFINITELY KNOW
IT WHEN YOU SEE IT.
I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
WE'RE GONNA HANG OUT WITH GUYS
WHO HAVE MADE IT BIG IN THEIR
OWN UNIQUE WAY.
WHETHER THEY'RE MAKING MOVIES OR
MUSIC, FASHION OR FOOD, OR JUST
LIVING LARGE, THESE ARE THE GUYS
WHOSE PERSONAL STYLE INSPIRE US
ALL.
ACTOR JASON LEE IS TRULY OLD
SCHOOL.
HE WRITES HIS LETTERS ON THE
TYPEWRITER, HE SHOOTS HIS PHOTOS
ON FILM, AND HE ONLY LISTENS TO
VINYL.
BUT HIS LOVE FOR ALL THINGS
VINTAGE IS NOT JUST ABOUT STYLE,
IT'S ABOUT CONNECTING TO THE
PAST.
>> IN THESE MODERN TIMES, WE'VE
LOST A LITTLE BIT OF CHARACTER,
A LITTLE BIT OF EDGE.
YOU KNOW, IT'S ALL
COMPUTER-DRIVEN, AND THERE'S NOT
MUCH OF A CONNECTION.
IT FEELS DISPOSABLE.
WE ALL HAVE iPHONES IN OUR BACK
POCKETS AT ANY GIVEN TIME, AND,
YOU KNOW, MAPS AND WHERE TO
FIND A FRIKKIN' STARBUCKS.
IN THE FACE OF ALL THIS
HIGH-TECH STUFF, I LIKE TO
ESCAPE SORT OF BACK TO ANOTHER
TIME AND JUST KIND OF GET AWAY.
AND MOTORCYCLING DOES THAT FOR
ME.
I FEEL LIKE BY OWNING OLD BIKES,
I'M KIND OF KEEPING THE PAST
ALIVE.
TODAY I'M RIDING A '69 TRIUMPH
500.
IT'S JUST A GREAT, TOTALLY
RELIABLE BIKE.
RUNS LIKE A SEWING MACHINE, AND
IT'S SORT OF THE BIKE I JUST
KIND OF CRUISE AROUND ON.
I'M JOINING THE VENICE VINTAGE
MOTORCYCLE CLUB, AND WE'RE GONNA
GO ON A RIDE UP THE COAST.
I LOVE THIS LITTLE GUY.
>> THAT'S AMAZING.
YOU STILL HAVE THAT LITTLE
883 THAT YOU GUYS BOUGHT?
>> YEAH. I PUT HUGE BOBBER TIRES
ON IT.
FLAT BARS, DIFFERENT PIPES.
I LIKE ACTING, AND I WANT TO
PLAY IN THAT WORLD, BUT WHEN I'M
ON THE BIKE, I THINK A LOT ABOUT
MY DAD.
MY DAD RACED MOTOCROSS WHEN I
WAS A KID IN THE '70s, SO I
LEARNED TO RIDE A MOTORCYCLE
BECAUSE OF HIM.
I MEAN, I ALSO PLAYED BASEBALL
AND DID ALL THAT KIND OF STUFF
TOO, BUT IT WAS CERTAINLY COOL
TO HAVE A DAD THAT WAS INTO THAT
KIND OF STUFF AND DIDN'T JUST
WORK AN OFFICE JOB AND THEN COME
HOME AND--
YOU KNOW, WE--
WE HAD A GOOD CONNECTION BECAUSE
OF THOSE THINGS.
LOOK AT THIS BIKE RIGHT HERE,
BUDDY.
>> THAT'S GORGEOUS.
>> YOU THINK--
NO, THAT'S NOT THE ORIGINAL
PAINT.
VINTAGE BIKES ARE JUST PRETTIER,
YOU KNOW WHAT I MEAN?
THERE'S JUST A GRAVITATIONAL
PULL TO THINGS THAT HAVE A
SEXINESS.
>> OKAY, GUYS, THANK YOU FOR
JOINING US ON OUR VVMC RIDE.
WE'RE GONNA GO UP TO NEPTUNE'S
NET.
THAT'S OUR DESTINATION.
>> I USED TO BE A PROFESSIONAL
SKATEBOARDER, AND THAT'S STILL
IN MY BLOOD.
SO I'VE BEEN KNOWN TO KIND OF,
UH...
[chuckles]
BE ON MY BIKE AND GO UP
SIDEWALKS AND JUMP OFF
DRIVEWAYS AND STUFF, WHATEVER.
BUT I THINK SKATEBOARDING AND
MOTORCYCLES ARE THE SAME.
IT'S JUST YOU AND THE BIKE, AND
ANY LITTLE MOVE IS YOURS, AND IT
RESPONDS, AND THERE'S A
RELATIONSHIP THERE.
IT'S JUST FUN.
♪ ♪
>> WE'RE AT NEPTUNE'S NET.
THIS IS A GOOD PLACE TO COME
RIDE OUT TO AND GET AWAY FROM
THE TRAFFIC, GET AWAY FROM THE
FOUR-WHEELERS.
THIS IS WHAT THIS PLACE IS
ABOUT--
GETTING EVERYBODY TOGETHER AND
TALKING ABOUT BIKES.
>> I THINK THERE'S A BLACK
SHADOW ON eBAY RIGHT NOW.
DID YOU SEE IT?
>> NO.
THAT'S MY ULTIMATE BIKE.
I'VE BEEN FOLLOWING THAT BIKE
SINCE I WAS 20 YEARS OLD.
>> A BUNCH OF BIDS ON IT, AND I
THINK THE LAST TIME I CHECKED,
IT WAS AT $84,000.
>> THAT'S ABOUT RIGHT.
>> A BLACK SHADOW ON eBAY RIGHT
NOW.
>> YOU KNOW KEOUGH, RIGHT,
FROM THE GARAGE COMPANY?
HE WENT TO THE SWAP MEET AND
BOUGHT A BLACK SHADOW FOR 27,000
BUCKS.
HE PUT IT UP ON eBAY THE SAME
DAY AND GOT 80 GRAND FOR IT.
BUY IT NOW.
>> HE GOT WHAT?
>> 80 GRAND WITHIN AN HOUR.
>> WOW.
>> SO HE MADE $50,000.
>> I HEARD THAT.
>> I WAS LIKE, "YOU SHOULD HAVE
LET ME RIDE IT JUST ONCE, MAN."
>> MY DAD WAS A WORKING-CLASS
GUY, AND JUST WITH THAT
GENERATION, THERE WAS A GREATER
SENSE OF WORK ETHIC, OF CARE FOR
WHAT YOU WERE DOING, THE WAY
THINGS WERE BUILT, AND I FEEL
LIKE IN SOME WAYS, A LOT OF
THAT'S LOST.
>> HELLO, VVMC., GET IN
THE LINEUP.
>> SO THAT'S ANOTHER REASON WHY
I LIKE THE OLD MOTORCYCLES,
BECAUSE YOU HAVE TO TAKE CARE OF
IT, YOU HAVE TO KNOW ABOUT IT.
>> THANK YOU VERY MUCH.
>> THE SOUND AND THE SMELL JUST
TAKES ME RIGHT BACK TO MY
CHILDHOOD WITH MY DAD.
NOW I RIDE WITH MY SON, WHO'S
NINE.
HE RIDES A LITTLE 50 CC BIKE,
BUT I RIDE A '74 BULTACO, AND I
TRY TO TEACH MY SON ABOUT THAT
SENSE OF PRIDE IN WHAT YOU'RE
DOING.
YOU KNOW, HE KNOWS HOW TO WORK
ON HIS MOTORCYCLE TO A DEGREE.
HE KNOWS ABOUT TOOLS.
HE KNOWS WHAT A SOCKET WRENCH
IS.
WHEN I'M OUT ON THE OLD DIRT
BIKE WITH MY SON, IT'S, YOU
KNOW, I FEEL LIKE MY DAD WOULD
HAVE FELT LOOKING AT ME AND MY
SON, BECAUSE NOW THE ROLES ARE
REVERSED.
>> NEW YORK IS THE WORLD CAPITAL
FOR FANCY RESTAURANTS SERVING
EVEN FANCIER FOOD.
BUT A STREETWISE KID NAMED
MICHAEL CHERNOW LEFT HOME AT 15,
WORKED HIS WAY UP IN THE
KITCHEN, AND TURNED A SIMPLE
MEATBALL INTO A RECIPE FOR
BIG-TIME SUCCESS.
>> CLASSIC WILL ALWAYS BE
CLASSIC.
THE MEATBALL IS A CLASSIC.
I KIND OF COMPARE MEATBALLS TO
THE YANKEES.
THEY NEVER GET OLD, AND THEY
ALWAYS FRICKING WIN, MAN.
I'M MICHAEL CHERNOW, AND I
CO-OWN THE MEATBALL SHOPS.
THE MEATBALL SHOP IS A SPECIAL
PLACE.
WE'RE FOUR RESTAURANTS IN,
WITH A FIFTH AROUND THE CORNER.
RIGHT NOW WITH THE FOUR
RESTAURANTS, WE'RE AVERAGING
8,000 MEATBALLS A DAY.
WE HAVE ABOUT 65 DIFFERENT
MEATBALL RECIPES, AND WE HAVE
NOT HAD A SLOW NIGHT IN MEATBALL
SHOP HISTORY.
WE OPENED UP THE ORIGINAL
MEATBALL SHOP ON THE LOWER EAST
SIDE.
THESE WERE MY PEOPLE.
THIS WAS A COMMUNITY I WANTED TO
GIVE BACK TO, AND, UH, IT JUST
HAPPENED TO BE IN THE FASHION OF
MEATBALL.
I AM 100% INSPIRED WHEN I
WALK THROUGH THE LOWER EAST
SIDE.
>> WHAT'S GOING ON?
>> HOW ARE YOU, MAN?
IT IS A SPECIAL PLACE TO, UH,
REINVIGORATE, OR TO DRAW
MOTIVATION.
>> HOW'S IT GOING?
>> GOOD, MAN.
>> GOOD TO SEE YOU.
>> YOU TOO.
>> HOW ARE THE RESTAURANTS
DOING?
>> WE'RE OPENING UP OUR FIFTH
RESTAURANT.
IT'S PRETTY EXCITING.
THAT NEIGHBORHOOD IS A BRAND NEW
NEIGHBORHOOD FOR US.
>> FANTASTIC.
>> WHEN I COME UP HERE, I LIKE
TO HEAD OVER TO FRANK
RESTAURANT, WHERE I WAS
INITIALLY INSPIRED TO START THE
MEATBALL SHOP.
I MET WITH FRANK PRISINZANO.
I WAS LITERALLY ON MY
SKATEBOARD.
HE HIRED ME, AND THAT RESTAURANT
IS WHERE I GREW UP.
WHAT UP? WHAT UP?
>> THERE HE IS, MAN.
THE PRODIGAL SON RETURNS.
>> HOW ARE YOU?
>> GOOD TO SEE YOU, BUDDY.
HOW YOU DOING?
>> GOOD TO SEE YOU.
THIS IS THE DISH THAT REALLY
INSPIRED ME.
>> YEAH.
>> THERE'S ALWAYS A RIGATONI
RAGOUT ON THE TABLE.
>> ON ALMOST EVERY TABLE.
YOU'RE RIGHT.
>> SO WHAT I USED TO DO IS I
USED TO ORDER THE RIGATONI
RAGOUT SANS THE RIGATONI.
>> YEAH.
>> SO I WOULD HAVE A BOWL OF THE
MEATBALLS, SAUSAGE, AND SAUCE
WITH A SIDE OF BROCCOLI AND A
SIDE OF SPINACH AND A SIDE OF
BEETS.
>> AND THERE'S THE MEATBALL
SHOP.
>> THERE'S THE MEATBALL SHOP.
BINGO.
AFTER EIGHT YEARS, I SAID, "HEY,
FRANK, I'VE BEEN WORKING FOR YOU
FOR A WHILE NOW, YOU KNOW, I
REALLY WANT TO OWN MY OWN
RESTAURANT."
AND HE SAID, "I DON'T KNOW IF
YOU'VE GOT IT, MIKE.
I DON'T KNOW IF YOU'VE GOT IT."
AND I SAID, "I'M GONNA SHOW THIS
SON OF A *** THAT I'VE GOT
IT."
AND NOW HE ASKS ME FOR ADVICE.
SORRY, BUDDY.
>> YOU KNOW, IT TAKES A CERTAIN
PERSON TO BE ABLE TO SEE WHAT'S
SPECIAL IN A RESTAURANT, AND
PUT YOUR SPIN ON IT.
>> IT STARTED HERE, MAN.
IT STARTED HERE.
I CAN HONESTLY SAY THAT FRANK
GAVE ME THE MOTIVATION FOR THE
NEW MEATBALL SHOP.
MEATBALL SHOP NUMBER FIVE IS ON
THE UPPER EAST SIDE.
I GREW UP ON THE UPPER EAST
SIDE.
IT'S A RESIDENTIAL NEIGHBORHOOD.
MIKEY.
>> HEY.
>> WE'VE ESTABLISHED OURSELVES
DOWN ON THE LOWER EAST SIDE, BUT
I FEEL REALLY GOOD ABOUT THIS
RESTAURANT.
YOU KNOW, THIS IS LIKE, WE'RE
TAKING IT BACK TO THE
NEIGHBORHOOD.
AND I WENT TO WAGNER JUNIOR HIGH
SCHOOL AROUND THE CORNER.
I'M GONNA BE THE RESTAURANT
WHERE THOSE KIDS COME TO EAT FOR
LUNCH.
I'M GONNA BE THAT GUY GIVING IT
BACK.
THIS IS THE BIGGEST RESTAURANT
WE'VE EVER OPENED, THE MOST
EXPENSIVE RESTAURANT WE'VE EVER
OPENED IN THE MOST EXPENSIVE
NEIGHBORHOOD.
IT'S DEFINITELY A VERY, VERY
DIFFERENT BEAST.
SO 9 1/2 FEET, CENTER TO CENTER.
BUT FAILURE'S NOT A WORD IN MY
VOCABULARY.
IT'S PERFECT.
>> YEAH.
>> I'M HAPPIEST IN LIFE WHEN I
HAVE CREATED SOMETHING.
I SPENT SO MUCH TIME IN THIS
RESTAURANT, I LITERALLY SLEPT ON
THIS COMMUNAL TABLE NUMEROUS
NIGHTS.
MY STAFF USED TO HAVE TO SHAKE
ME AND BE LIKE, "MIKE, YOU MUST
GO HOME."
HOW'S EVERYTHING GOING, GUYS?
>> GREAT.
>> AWESOME.
I'D LIKE TO HOPE THESE SHOPS
NEVER GET OLD.
GLUTEN-FREE GETS OLD, FAT-FREE
PATTIES GET OLD.
MEATBALLS...NEVER GETS OLD.
EVERY TIME I SIT ACROSS THE
STREET AND SMOKE A CIGAR AND
WATCH THE MEATBALL SHOP IN
ACTION, I HAVE A WARM FEELING IN
MY STOMACH, YOU KNOW.
THIS PLACE IS SUCH A SPECIAL
PLACE FOR ME.
>> THERE'S A STYLE REVOLUTION
TAKING PLACE IN PRO SPORTS, AND
WARAIRE BOSWELL IS ONE OF THE
GUYS LEADING THE CHARGE.
FROM LEBRON JAMES TO TYSON
CHANDLER, THE 6'7" BOSWELL IS
DESIGNING SUITS FOR THE NBA
ELITE.
>> I FEEL THAT LIVES CAN BE
CHANGED THROUGH CLOTHES, BECAUSE
FOR ME, STYLE IS ALL ABOUT
CONFIDENCE.
STYLE IS ABOUT KNOWING WHAT
WORKS ON YOU.
MY NAME IS WARAIRE BOSWELL, AND
I'M MOSTLY KNOWN FOR DESIGNING
MEN'S SUITS.
A LOT OF THE CLIENTS THAT I DEAL
WITH ARE ATHLETES--
CHRIS BOSH, LEBRON, DWYANE WADE,
MATT KEMP.
THE BEAUTY ABOUT WHAT I DO IS
THAT I UNDERSTAND THE PROBLEMS
THAT A TALL GENTLEMAN HAS,
BECAUSE I'M HIM.
I HAD AN INCREDIBLE GROWTH SPURT
BETWEEN 10TH AND 11TH GRADE.
I GREW FROM 5'8" TO 6'3 1/2"
OVER A SUMMER.
I TOPPED OUT AT 6'7 1/2".
SO WHEN I SHOW UP AND SEE A GUY
WHO'S TALL, WE UNDERSTAND EACH
OTHER INSTANTLY.
BROTHER.
>> WHAT'S UP, MAN?
WHAT'S GOING ON?
>> WHAT'S HAPPENING, G?
WELCOME, MY MAN.
WELCOME, WELCOME.
DEANDRE JORDAN IS THE CENTER FOR
THE LOS ANGELES CLIPPERS.
HE'S COMING TODAY TO PICK UP HIS
CUSTOM SUITS AND SHIRTS.
>> A LOT OF THE TIMES, I JUST
LOOK INTO MAGAZINES...
>> MM-HMM.
>> OKAY, WELL, I LIKE THIS LOOK,
I LIKE THIS LOOK.
>> MM-HMM.
SO YOU DON'T WANT, LIKE, A,
LIKE, A, LIKE A DEANDRE LOOK?
IT SHOULD BE--
YOU WANT TO SURPRISE THEM EACH
TIME.
>> YEAH, YEAH.
IT SHOULD BE DIFFERENT PHASES.
>> THAT'S SMART, VERY SMART.
WHEN A NEW CLIENT COMES IN,
IT'S VERY IMPORTANT FOR ME TO
FIND OUT WHAT COLORS THEY LIKE,
WHAT PATTERNS THEY LIKE, WHAT
SILHOUETTES ARE IMPORTANT TO
THEM.
SO FOR THE MOST PART, YOU'LL BE
WEARING THESE SUITS FOR, YOU
KNOW, DOING THE TUNNEL, THE
CATWALK.
>> [laughs]
WHEN I MET HIM, YOU KNOW, HE WAS
TAILORED TO THE FULLEST.
YOU KNOW WHAT I MEAN?
AND I WAS LIKE, YOU KNOW, I CAN
DEFINITELY DEAL WITH SOMEBODY
LIKE THIS.
>> I WAS IN A TRAINING PROGRAM
AT UNITED TALENT AGENCY.
ONE OF THE PARTNERS.
HE WAS LIKE, "EVEN ON CASUAL
FRIDAYS, I WANT MY GUYS IN A
SUIT."
I DIDN'T HAVE THAT WARDROBE.
THERE WAS NOTHING THAT FIT ME IN
THE MARKETPLACE.
I'D BEEN THERE FOR ABOUT THREE
YEARS, AND THIS LADY MADE SOME
PANTS FOR ME.
THE FACT THAT THEY FIT, LIKE, I
THOUGHT THAT THEY WERE LIKE THE
BEST THING.
I HAD HER MAKE ME 12 PAIRS OF
PANTS.
IT JUST FELT SO GOOD TO BE ABLE
TO GO TO SOMEBODY WHO COULD HELP
ME EMPOWER MYSELF.
AND AFTER A WHILE, I WAS LIKE,
THERE'S A BUSINESS HERE.
SO WE GOT YOUR SUIT--
HACKING POCKETS, WIDE LAPEL,
PINK SHIRT.
>> OH, YEAH.
>> ENJOY.
>> I LIKE THIS RIGHT HERE.
>> YEAH. FANTASTIC.
>> I WASN'T REALLY INTO FASHION
AND DIFFERENT LOOKS AND STYLES
AND THINGS LIKE THAT WHEN I
FIRST CAME INTO THE LEAGUE WHEN
I WAS 19, BUT UH, YOU KNOW,
TIMES CHANGE, AND, UH, I'M
DEFINITELY INTO IT NOW.
>> YOU CAN HEAD RIGHT BACK
THERE.
>> OKAY.
>> JUST TRY THAT ON...
AND WAIT FOR THE BIG REVEAL.
A SUIT, TO ME, REPRESENTS A COAT
OF ARMS.
I'M PASSIONATE ABOUT IT, BECAUSE
EVERYTHING HAS AN EVOLUTION,
EVERY SINGLE THING, AND PEOPLE
ARE NO DIFFERENT.
>> WHOO-WHEE.
>> [laughs]
HOW YOU FEEL?
>> IT FEELS GOOD, MAN.
>> OH, MAN.
YOU HAVE THE PEAK LAPEL,
INVERTED PLEAT RIGHT HERE TO
GIVE YOU MORE RANGE OF MOTION IN
THE THIGH.
YOU CAN WEAR IT WITH A BELT
OR WITHOUT.
>> IT FEELS GOOD.
I DON'T FEEL, LIKE, RESTRAINED
IN IT.
YOU KNOW WHAT I MEAN?
IT FEELS REALLY GOOD.
>> YEAH. EXACTLY.
>> YOU KNOW, WHEN YOU COME TO
THIS GUY, THE MAN RIGHT HERE...
>> I APPRECIATE THAT.
THANKS SO MUCH.
>> HE, UH, HE MAKES EVERYTHING
FIT TO YOU.
IT'S NOT A STANDARD, "OH, YOU'RE
6'11", THIS IS WHAT YOU SHOULD
WEAR," YOU KNOW WHAT I MEAN?
THAT'S WHAT MAKES IT SO SPECIAL.
I THINK I'M GONNA BE NUMBER ONE
ONCE I THROW THIS ON.
>> MOST DEFINITELY.
MOST DEFINITELY.
>> IF YOU FEEL GREAT, THEN
YOU'RE GONNA PLAY GREAT, AND YOU
KNOW, THAT JUST, THE SKY'S THE
LIMIT.
>> YOU ALREADY WON THE PACIFIC
COAST.
JUST GO AHEAD AND JUST DO THE
WHOLE THING NOW.
>> THANKS A LOT, MAN, THANKS A
LOT.
>> INDEED.
YOU JUST WITNESSED REINVENTION,
THE ESSENCE OF IT.
>> THE SUIT DEFINITELY MAKES YOU
FEEL LIKE YOU'RE WALKING ON TOP
OF THE WORLD.
I'VE NEVER HAD A SUIT LIKE THIS
BEFORE.
THIS IS JUST THE BEGINNING OF ME
AND BOS'S RELATIONSHIP.
>> DEANDRE, YOU ARE LOOKING
SHARP TONIGHT.
>> OH, STOP IT.
YOU'RE GONNA MAKE ME BLUSH.
YOU'RE GONNA MAKE ME BLUSH.
>> THE FACT THAT THESE GUYS ARE
SHARING THEIR BEST MOMENTS WITH
ME, THAT'S THE MOST EMPOWERING
PART.
>> WHO WOULD HAVE THOUGHT A
BRAWL AT A BASKETBALL GAME WOULD
START A STYLE REVOLUTION?
IN 2004, A MELEE BROKE OUT
DURING A PISTONS-PACER GAME IN
DETROIT WHEN SOMEONE IN THE
STANDS THREW A DRINK AT A PACERS
PLAYER.
KNOWN AS THE MALICE IN THE
PALACE, THE EVENT UNDERSCORED
THE LEAGUE'S GROWING REPUTATION
FOR BAD BEHAVIOR.
THE NBA'S COMMISSIONER, DAVID
STERN, SAW THE PUBLIC PERCEPTION
OF THE LEAGUE TAKE A HIT, AND
THIS WHAT NOT THE IMAGE HE
WANTED FOR THE NBA.
SO AMONG OTHER THINGS, HE
INSTITUTED A LEAGUE-WIDE DRESS
CODE.
DESPITE SOME INITIAL PROTESTS,
THE PLAYERS EMBRACED THE NEW
RULES, THEN REDEFINED THE CODE.
SUITS AND TIES REPLACED HOODIES
AND SPORTS GEAR.
PRESS CONFERENCES TURNED INTO
SHOWCASES FOR HIGH FASHION.
THE RIVAL TUNNEL TURNED INTO A
RUNWAY, AND DAVID STERN
INADVERTENTLY SET THE STAGE FOR
BASKETBALL PLAYERS TO BECOME
STYLE ICONS.
>> MY MORNING JACKET HAS BEEN
CALLED AMERICA'S GREATEST
SOUTHERN VISIONARY ROCK BAND.
NOW ON HIS OWN FOR THE FIRST
TIME, FRONT MAN JIM JAMES WON'T
WEAR CLOTHES WITH LABELS, WON'T
CUT HIS HAIR, AND WON'T STOP
MAKING MUSIC TILL THE UNIVERSE
TELLS HIM TO.
♪ ♪
>> MY VOCAL KEEPS GOING OUT.
IS THAT YOU?
I JUST WANT TO MAKE SURE IT
WASN'T [murmurs].
MOST SHOWS, TO ME, ARE JUST KIND
OF AN EXPERIMENT IN NOW.
LIKE, HERE WE ARE IN THE MOMENT,
BUT WHAT'S GONNA HAPPEN?
DO YOU NEED ANYTHING ELSE?
OKAY.
I'M JIM JAMES, AND I HAVE NO
IDEA WHAT THAT MEANS.
I MEAN, YEAH, PART OF ME'S A
SINGER/SONGWRITER, BUT A PERSON
IS SUCH A VAST THING.
I'VE GOT A FANTASTIC BAND, MY
MORNING JACKET.
HERE'S SUNSET SOUND RIGHT HERE.
THAT'S WHERE WE MIXED OUR FOURTH
RECORD, Z.
COMING UP OVER HERE ON THE RIGHT
IS THE WORLD FAMOUS CAPITOL
RECORDS BUILDING, AND WE MIXED
OUR, UH, THIRD RECORD IN THERE.
LATELY, I'VE BEEN JUMPING BACK
AND FORTH FROM THE MY MORNING
JACKET WORLD TO THE SOLO RECORD
WORLD.
MY MORNING JACKET IS A
COLLECTIVE UNIT, AND WHEN WE
MAKE A RECORD, WE CAPTURE THE
SOUND OF THE CIRCLE THAT CAN
ONLY BE MADE WITH US.
AND THE SOLO RECORD WAS MORE
LIKE BUILDING A TOWER OR
SOMETHING, WHERE IT'S JUST MY
PERSONAL EXPRESSION.
YOU KNOW, THAT ADDS ANOTHER
LEVEL OF NERVES TO IT.
YOU KNOW, WHO KNOWS HOW THE
NIGHT'S GONNA TURN OUT?
NOW WE'RE ROLLING UP TO THE
FONDA, WHERE TONIGHT'S SHOW WILL
TAKE PLACE.
I GREW UP IN LOUISVILLE,
KENTUCKY.
THAT'S WHERE I MET PATRICK
HALLAHAN, WHO PLAYS IN MY
MORNING JACKET.
WE ALL MET IN FOURTH GRADE.
AND WE WERE VERY LUCKY THAT THE
GRUNGE MOVEMENT HIT IN SUCH A
BIG WAY, AND I'LL NEVER FORGET
HEARING SMELLS LIKE TEEN
SPIRIT ON THE RADIO AND BE
LIKE, "OH, MY GOD, WHAT IS THIS?
THIS ISN'T MADONNA."
BUT THAT WAS THE FIRST MOMENT
THAT I THINK WE ALL REALIZED WE
COULD BE IN A BAND, OR THAT IT
WAS POSSIBLE.
THERE IS A BIG ANTICIPATION FOR
EVERY SHOW.
THAT'S THE THRILL OF THE NIGHT,
YOU KNOW.
THAT'S WHEN YOU WAKE UP
AND SHAKE ALL THE DUST OFF,
AND TURN INTO WHAT YOU'RE THERE
FOR.
I LOVE THE PROCESS OF GETTING
DRESSED UP BEFORE THE SHOW,
BECAUSE IT MAKES ME FEEL LIKE
I'M DOING SOMETHING IMPORTANT.
THE FIRST TIME I EVER REALIZED
WHAT FASHION WAS WAS WATCHING
THE SMURFS AS A KID.
SMURFETTE OPENS HER CLOSET, AND
IT'S FILLED WITH NOTHING BUT
WHITE DRESSES, BECAUSE THAT'S
ALL YOU EVER SEE HER IN.
SO EVER SINCE THEN, I'VE ALWAYS
WANTED TO BE A CARTOON
CHARACTER.
I COULD ALWAYS WEAR THE SAME
THING EVERY TIME.
SO MY MIND HAS BEEN INTO THE
CLASSIC LOOK OF SUIT, WHITE
SHIRT, AND A BLACK TIE.
FOR ME IN A WAY, IT'S THIS
ALMOST LIKE BLANK CANVAS WHERE I
CAN BE ME.
VOILA.
AND THAT FREES MY MIND UP TO
WORRY ABOUT OTHER THINGS, AND
WORRY ABOUT THE PERFORMANCE OR
THE MUSIC.
>> ABOUT THREE MINUTES.
>> THE MUPPET SHOW IS REALLY
WHAT GOT ME INTO MUSIC AS A KID.
I JUST FELL IN LOVE WITH IT, AND
I FELL IN LOVE WITH THE MUSIC,
PRIMARILY, AND THE WAY THAT
KERMIT SANG AND THE WAY THAT,
YOU KNOW, ALL THE CHARACTERS
INTERACTED.
AND MUSIC WAS SUCH A
HUGE PART OF THAT.
♪ ♪
IT'S JUST A BRILLIANT WAY TO GET
KIDS INTO MUSIC.
♪ DO YOU LIKE THE COLD? ♪
♪ DO YOU LIKE GOLD? ♪
THE SOLO TOUR IS DIFFERENT
BECAUSE I AM PLAYING FAR LESS
GUITAR THAN I PLAY IN
MY MORNING JACKET.
THE MOST FUN I'VE BEEN HAVING IS
WHEN I'M JUST SINGING, BECAUSE I
FEEL LIKE I CAN MOVE AROUND AND
CONNECT WITH PEOPLE BETTER.
♪ A, E, I, O, U ♪
♪ E, I, O, U ♪
♪ A, E, I, O, U ♪
♪ I--I USE THE STATE ♪
♪ OF THE ART ♪
WHEN I PLAY MUSIC, I GET SUCKED
INTO THE SPACE WHERE I'M GONE.
THERE'S NO LONGER ANY JIM.
YOU KNOW, THERE'S JUST THIS
ENERGY.
AND IT'S THE SAME WITH
FALLING IN LOVE OR MAKING LOVE
OR WHATEVER IT IS THAT MAKES YOU
DISAPPEAR, AND YOU ARE ONE WITH
THE UNIVERSE.
[singing indistinctly]
♪ ♪
I TRY TO ALWAYS MAKE IT KNOWN
HOW MUCH I RESPECT OUR FANS, AND
HOW GRATEFUL I AM THAT THEY WANT
TO COME SEE US PLAY MUSIC AND
WHAT A SPECIAL GIFT THAT IS.
♪ ♪
I DON'T ALWAYS KNOW WHAT I'M
SAYING.
I DON'T ALWAYS KNOW WHAT I'M
DOING, BUT I'M TRYING TO
CONTRIBUTE SOMETHING POSITIVE TO
THE WORLD.
♪ ♪
WHOO!
[singing indistinctly]
♪ ♪
[cheering]