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The question of the day is
which professional theme should you invest in
to power your business website?
Now, the WordPress community is huge,
and there's a lot of excellent professional WordPress theme developers.
But the question of which theme might be the best for your business will really
depend on want you want your website to do. But here are a few guiding principles.
When you're choosing a professional WordPress theme, I recommend going with a theme that
is essentially a WordPress framework and child theme combined.
So there's a number of developers that create WordPress frameworks.
One of them is called StudioPress, and they build the
Genesis Framework, WooThemes offers the Woo Framework,
and there are many more out there as well.
But essentially how a framework and child theme works is that these developers
have separated out the files that control the website's look and feel which is pretty
much bundled into the child theme. So that anything that you want to change with regards
to layout, colors or font is gonna be edited in the child theme. And then the files that
are related to the functionality of your WordPress site is actually built into the framework.
And so, the WordPress developer is responsible for updating their framework to keep up with
the updates of core WordPress files. So, WordPress updates about three or four times a year,
and so every time WordPress core goes through an update, then your framework developer needs
to update their framework as well to keep up with the changes.
Another principle to consider is the search engine friendliness
of the theme itself. So, a lot of the best WordPress developers out there,
they're building their themes with
SEO in mind, but there's a lot of pro-theme developers that have created beautiful themes
that are really poorly coded and not search engine friendly. So, as a rule of thumb, always
go with a search engine friendly theme. And Genesis Framework has actually hired one of
the best SEOs in the industry, his name is Greg Boser, and he actually did the SEO review
of the Genesis Framework templates, and it's pretty much SEO approved. So, you can't go
wrong with Genesis Framework. WooThemes has a wonderful selection of attractive themes
that are also in a framework child-themed bundle.
So, the third principle that I would recommend is the look and feel
of the child themes. You might find that there's a particular
design that you are attracted to
and a specific pro-theme
developer really offers that and not another one. So, you'll need to look at what design
you would like to have, plus all the functionality as well of your website. So some of these
pro-developers, they also have pro-plugins that you can use to power your website along
with their child theme plug-ins that do things like power a shopping cart, or power a portfolio
gallery. And so, if you need certain features in your website, then it's really good to
go with a pro-developer that has the plugins and themes to match what your business wants.
And then the final principle to follow is longevity
of the theme developer company.
So, you want to go with a theme developer that you know
is gonna be around for a long time.
Because if the company goes out of business, that means they're not gonna be maintaining
updates to their themes, which means that this increases the risk that your theme is
gonna break somewhere along the way as WordPress updates its core. And so, that's gonna create
problems for you down the road because you'll have to hire a developer to fix and update
your theme every time you need to keep up with the WordPress. It's not so much of a
problem with themes as opposed to plugins but that's a risk that you're going to have
to take and that's time, energy, money away from your business. Thanks a lot and have
a wonderful day. Check out entrepreneursforachange.com for more information about how to build a
kick-*** website. Bye!