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On Connecting Point
So your running a small business and keeping up with the online portion
might seem like an additional part-time job
john Garvey and mary Fallon of garvey communication associates chatted with me
about the ins and outs of your online presence
i first asked Garvey, what's the most important thing to consider once you've
launched a website. It's pretty basic. You can't just
set up the site and leave it you have to kind of continued to refresh it
uh... generally speaking when mary and i approach any type of project we have two
audiences in mind.
it's people, customers prospects,
and its search engines. Both of them like fresh content that's relevant to their
experiences. Every small business in the world wants to
come right now and give you a little smack because i'm sure that
they're thinking that once that website is up, thank god, done, check it off the list and
moving on.
But Mary you're saying and John as well,
really that content needs to be fresh.
social media is a way that people can
refresh it right? You put a little, tweet something out, you put something up
on facebook, link that to your website. Is that you're talking with customers about?
Yea, usually. Social media is kind of an add on i think to your website.
your websites kind of your home base and social media is just a way to expand
on that and to have a direct communication with customers and
prospects.
usually web sites are a little more static but the social media allows you to login
multiple times a day if you want to and interact with people. And is that one of
the ways you use social media to leverage and to help in your search
engine optimization and things like that that you are talking to clients about?
socially is definitely useful for search in an optimization and this kind of
defined that that's still making your business
or your organization come up in a google search queries for summer as there is
the time that and it's really the first page that you want on with google
results of
if they're kind of typing in a query of the typing actually a businessman
this gives them some way to figure out what it is your your balance of your
website is mary alluded to is his home base uh... generally speaking we're not
advocating you know changing every at page every day
but certainly try to keep some fresh posts on their suppression from asian
and a lot of times that we do is have them all link back
from some sort of from face book so
post something on face book that links to you know i'll post on your website
the the that i felt the snot coming again because what did you know when can
face book is one of those things
or any of the social media platforms that u
you know you have to frequencies important on four algorithmic reasons
the way face book works all attaching additional media is important so attach
a photo or using video and all those things kind of raise the bar for small
businesses who say you know she's out of time to do that
softened and when working environment that
beat that frequency aspect is is really critically important and then
the the fact that you just not there shouting
uh... your you're basically trying to give them information that they might be
looking for that's that's essentially sure where they that they are one of
propping up the conversation essentially how important is that right that's a
sense i think nowadays consumers actually expecting to use social media
sites uh...
you know they find it strange if you're not on face book and not on twitter if
you don't have that kind of all why arent lantana website land bank right as
i think the first people pressing to build it was a go online is such a
business a lot their website bill up for phase but whether
a_b_c_ utube videos and photos on flickr and if you're not there
and unfortunately they think it kinda behind the times
said to be in times to mobile phones here sitting on the table
how much he talked your client or how much your clients need to be thinking
about our small business owners need to be thinking about
how their website looks on that one of the rights
we're just talking about that today actually it's pretty by uh... and in
most people's sites i'd just standard sites and our mobile site should be
simplistic it should be clean
it should be able to be on your mobile device into select different links and
to get the basic information you're looking for when you're on the top
mobile waves could be huge and and i don't think businesses especially small
businesses are are prepared for it all
on you notice that they need these these articles that we work with it
you know it's interesting the phone doesn't ring very much in the office
anymore all it's all electronica communications electronic these guys
uh... marianna come apart used uh... theri phones to of run a p_r_ thing that
we're doing recent pro bono extreme makeover they did interviews with their
iphones they took pictures and posted to social with the right phones
they disseminated press releases with the right phones and we reached the
outer limits of on technology nova was alleges that
kevin
into the building and that a rule that i at some point so
we now have a lockout hanging out that around a little better afs
so obviously i i mean but d when you think about it and he against
relatively new but you know that consumers are seen it done more more to
our cold war
uh... there comes that let me ask where's hearings looking at uh... janet
but you know you had in the millions and millions of people who watched are the
super bowl as they suck you are causing such warehouse tags
all of those are efforts to get consumers to moved to the second string
and and our staffs
an industry stats show that about forty percent of people watching super war sit
there with their tablet or their their smartphone all banging away you know we
are talking friends are sharing video or doing something that that effect
that's where the real battle as and again and i think
many businesses are prepared for that easy or difficult is a few having justin
website
to translate that into a more user-friendly like you were saying mary
mobile site
there's actually some
some acts you can kind of
use again l you know where press has its own apt and build the mobile citing a
conflict we get from there
many what web programmer can do it myself but is crazy in whenever we get a
difficult question would you say there's enough about it
hillbillies are out there literally are are ways to do with that that that
complicated but it's just so enough so needed
i mean what don t go into best buy these days aren't you know they they they've q
archos on all the products that
that go to more information or you can see on bar codes i mean that's that's
consistent so prevalent are shortly so if someone comes in the scanner barcode
they may know that down the block this product list for two dollars lesson when
they walk under store so you've got it you know literally a large businesses a
small deceptive paraffin eventuality
and looking at
and these tools that are out there face book twitter all-day painting collapse
or other acts are available to folks many of them are
flex your time
you know and i think that that's important to help
people do to help people understand that easy
interesting or useful to be able to know that
and you'll get a were working at a level with institutional players somewhat
larger businesses that are theater already on the web
and looking to to to get to come through for weather
it's a marketplace for us and so you know and we do some of you say on
who's not on the weapons from a design when nelson on wed mensa admittedly one
handles up and it's my grandmother and which is now
november businesses custard
right now she doesn't have enough you might be a nice person but
sooooo
ni getting that orientation making that job is something that were not as skill
do you know helping people understand because
again were anomaly drinking the core labor were in the front row the church
uh... let's see that marketplace let's begin graham i next pick on her back
and any complaint and they can't wait to get into that the larger issue
underneath is audience
shuhui rights
short length there's tremendous audiences online you know so that you
didn't just about everyone's online
and if you one through that that we're going with that that mentality that it's
essentially a keyword
aspect after that not connecting with them especially to social tools maryland
two earlier comes rather easy
and using managed
we have about thirty second thought they just want to quickly touch on the bed
the prospect of link gaining using never businesses how important sarin down
there
we actually is going to end on a regular basis instead our clients they all have
company pages saudi employees can linked to that one company page we optimize a
page descriptions logo's photos six extra
uh... umpire using linkedin as much on a regular basis is the newest the face
book and twitter but people are definitely utilizing it especially for
resumes applying for jobs
to greet you decide for sure decline entree kept looking today thanks for
watching him