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What is it about Picarro that makes it unique?
Picarro is the technology provider that is powering green house gas measurement
and that works all around the world. We are empowering food companies to
understand the origin of food and the authenticity of the foods as well as
enabling to quantify the amount of renewable carbon that is in their
packaging materials as I think redistribute their products all around the
world. What is also unique is that we are
enabling scientist and society to better understand rainfall patterns to secure
better water policy in the face of climate change.
These things have never been done before.
We are in the early stages of a ground swell of green house gas measurement
networks emerging all around the world both within private entities as well as
public entities to form an integrated network of networks.
Our technology help people understand grand challenges that affects the society
by measuring the simplest of molecules essentially the common denominators of the
global carbon, water and nitrogen cycles.
Most world class measurements are made in the well calibrated instrument
laboratories at a government facility or a great university, but we have a different
view of what the world class laboratory should be.
In our view it should be pup tent in the Amazon, an ice cave on the Greenland ice
sheet, why, because that is where the action is.
So we take world class performing instruments and put them into the harshest
environments on earth.
Real innovation is bigger than an idea or 26 patents on the wall.
What makes an innovator?
An innovator is someone who looks at a problem through a different set of lenses
where others see blurriness, innovators see real clarity.
How does Picarro contribute to improving the state of the world?
We are in a middle of a global economic and environmental transformation that
is caused by perturbations in the global carbon, water and nitrogen cycle.
It has profound impacts to societies.
We have to understand therefore, what is happening in the carbon cycle which
changes what is happening in the water cycle and the nitrogen cycle and be able
to make those measurements at all scales form global scale all the way to
microscopic scale.
How do we know, how do we really, really know whether or not sulfur ported claims
of emissions reductions to be complaint with trees are real?
How do we really know whether the food we eat comes from where the label says it
comes from and more importantly whether or not it is pure and free of any dangerous
adulterants that have been blended into it?
How do we know whether or not claims of green packaging or as green as the claims?
The only way we can know the truth to any of it is to make world class scientific
measurements and be able to do them at great, great scale by radically
simplifying that overall process.
A famous atmospheric scientist at the Scripps Institute of Oceanography once
said to me said, "Mike you know this is kind of like going
on a diet and never forcing yourself to get on the scale.
We are that scale."