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A new stand
A new way to understand ceramics
Be different
Spontaneity
Innovative
Risk
Brave, we are very corageous
The birth of Durstone happens with a small team of people.
And how big things use to happen with a little luck.
We start looking for porcelanic tiles all over the world to sell in the spanish market.
Large piece, technical porcelanic,
which can convey a different message to what already was in the market.
It really was just an idea
and we have grown from that small beginning with just three people, to the company of today.
we think we are now the best in the market.
Optimism, good quality and always bet on the future,
both people and products.
Our project is very big, and for the future we want to be a leader
in the sense of product, brand, marketing...
And we are getting to be a reference despite our company youth.
Betting on the people, the product, the ideas, the quality and spontaneity.
There is one very nice thing Q creatives have done
those people doing the whole design and art direction,
well... they have done many nice things, but among them, the slogan "crafted with love" speaks by itself.
I believe that everything that is done with love goes well.
To do things with love, the human needs to participate, hands need to be involved in the process.
I think we transmit these things in many ways, in our day by day
and also in our work, this way we put a little of ourselves in our creations.
Q was initially conceptualized as a Durstone son brand, but with a completely different spirit.
Though the main challenge was to make both brands to coexist,
Q brand was developed in a way to match the like of the design consuming sector,
something to be the whim of architects and interior designers.
Durstone has now made a bet rather bold considering that has an image of porcelanic product
in a ceramic market where the product is well defined.
Now we looked for something different and with a strong bet on the craft style.
A product with a very careful and detailed component.
I don't mean the porcelanic has not that component, but Q product is more pampered, contains more feeling.
A fair is a new challenge, to sell our products and to show the big decissions in the company,
the big changes, where we are going. Is the greatest showcase,
Cevisama was the moment, as here is where we have more space.
We had to take the decission for the big change. The doubt was how to do it, how to show it.
We could have done it with words, we could explain it...
but a fair is an event where a lot of people come in very few time
and a picture is worth a thousand words, so we had to work in our brand image very good
to make our customer understand everything we wanted to show in a very short time
and to exhibit what we wanted to project to the future.
The strongest creative point of the booth lies in the structures.
In this show, with many straight structures, cubic and higher walls, people find us like an oasis.
Something more emotional, discover a little wooden hut or a ceramic artisan workshop with his tools...
It is more "lived", more sensitive.
Durstone proposes the use of ceramics there where it was not used until this moment.
They open the eyes to the designer suggesting locations and spaces
that previously could not be decorated with this material and now they can.
The sources of inspiration for the booth were design and architectural elements.
For example, the influence of Nordic design is evident in the use of light-colored wood,
structures like the pitched roof and the spaces defined in a natural way.
We also have other spaces designed for interior decorators where we have used known design articles.
Objects with an aesthetic richness that people can value and appreciate.
Design, from my point of view, means a way of life.
is to take care of your enviroment in order to coexist harmoniously in a space,
or to transmit a message of who you are, I mean, what you seem talks about you
and in the case of firms is exactly the same.