Tip:
Highlight text to annotate it
X
bjbj Simon Payn: Hi. I'm Simon, president of Ready to Go Newsletters. Now, a lot of
people ask me, "Who are these newsletters for?" And I've got a simple answer. If you
want to be in the top 10 percent of your profession, these newsletters can help you do that. I've
got a simple truth for you. Most people don't do anything to build their business. They're
what I call the mediocre middle. So why do newsletters help you get to the top 10 percent
of your profession? Two reasons: One is, they help you build a reputation as a trusted expert.
Now, the thing is, no one wants to be seen as a salesman. You need to position yourself
away from being a salesman towards being an expert. Now, if you're an expert, it means
that people come to you, rather than you go to them. It means they have a relationship
with you and they trust that you are going to help them. You're positioned as someone
who's an advisor, someone who has the best interests of your clients in mind, rather
than someone who's just pushing a product. Newsletters help do that, because they allow
you to publish information that is of help, assistance and entertainment to your clients
and prospects. Two, they help you contact them on a regular basis. You can keep your
name in front of clients. You can show that you can help clients every week or every month.
Newsletters help you start that relationship, and they help you build a relationship in
the inbox or the mailbox of your client. Of course, not everyone is ready to buy right
away, but when they are ready to buy, you're going to be the person they think of the person
who they trust, and who they know. Like I say, most people don't do any of this. But
it's been proven, time and time again, that if you want to be in the top 10 percent of
your industry, if you want to make more money than 90 percent of other people in your industry,
newsletters are a perfect way to do that. How Ready to Go Newsletters Can Help You Mortgage
Newsletter Video Page PAGE of NUMPAGES June, 2010 h 5 hxwz hZ^L hh&X gdx( hh&X Agd,J hh&X
hZ^L [Content_Types].xml Iw}, $yi} _rels/.rels theme/theme/themeManager.xml sQ}# theme/theme/theme1.xml
w toc'v )I`n 3Vq%'#q :\TZaG L+M2 e\O* $*c? )6-r IqbJ#x ,AGm T[XF64 E)`# R>QD =(K& =al-
4vfa 0%M0 theme/theme/_rels/themeManager.xml.rels 6?$Q K(M&$R(.1 [Content_Types].xmlPK _rels/.relsPK
theme/theme/themeManager.xmlPK theme/theme/theme1.xmlPK theme/theme/_rels/themeManager.xml.relsPK
DeborahDataGroup Normal.dotm
Simon Microsoft Office Word Microsoft Title Microsoft Office Word 97-2003 Document MSWordDoc
Word.Document.8