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bjbj- Marketing Show Episode #27 Hello everyone, my name is Clay Collins and welcome to today
s episode of The Marketing Show. A lot of people do not know this about me, something
I don t talk about very often, but every single year I go off and I do kind of a vision quest.
There s nothing very religious about this at all it s just a time when I go camping
by myself. I usually go backpacking around the north shore of Lake Superior, the world
s largest lake. And I spend some time by myself reflecting on what is most sacred and what
is most important to me in my life. And during this year s vision quest, if you will, I came
to a pretty important realization. And the realization is really at the core of what
The Marketing Show is all about. So here s what the realization was about. The realization
is that it s time for you, not for me, this isn t about me, but it s time for you to start
receiving. There s a lot of talk about what marketing is and what marketing is not. And
a lot of people believe that marketing is a bunch of voodoo. They tell themselves that
they re not marketers, that this isn t something that they are wired to do, and that this isn
t something that they are fundamentally good at. Marketing is something that they are fundamentally
not good at. And I m here to tell you that marketing is not a thing in itself. Marketing
is not a science, okay. Here s what marketing is. Marketing is the part of your business
that is responsible for the receiving of value. So every single business gives value and receives
value. Right? It does both. My guess is that you are fundamentally aligned with the giving
part of your business. You know how to give. The majority of my customers come to me and
the majority of people I work with do not have a giving problem. They give abundantly.
In fact, they ve given themselves in some cases into poverty. Most of my customers do
not have a giving problem, they have a receiving problem. And I m here to tell you that marketing
is nothing more than the receiving part of your business energetically. And you were
meant to receive. You were meant to receive abundantly. And there is an imbalance in your
business between giving and receiving. And that imbalance has put you in a state of crisis
and things are not going as they should if you are most people. There is an imbalance
between the giving and the receiving. And so my job is to stand here and hold a space
open for you to receive and for you to feel like you deserve the receiving that is coming
to you. So just to break this down a little bit I want to make it abundantly clear that
you cannot, you cannot, give your way into receiving. A lot of people believe that if
they just give away enough ebooks, if they just give away enough information products,
if they give enough free coaching sessions that they will receive, that somehow if they
give more they will automatically receive more. And I m here to tell you that giving
and receiving are two separate parts of your business in a very real sense. You cannot
give your way into receiving. In fact, in almost every single case you must receive
abundantly before you can give. If you are a dentist, you might be the very best dentist
in the world, you might be more qualified than anyone else to repair my teeth but you
do not have a shot at my teeth unless you have received my money, unless you have received
me as a customer. As a child, your parents invested in you. They gave to you, they loved
you, they nurtured you for years before you got that first job at the age of 14 and were
able to give back. You must receive before you can give. And I m here to tell you that
that thing that you were born to do, that you are put on earth to do, or that you have
fire inside about doing you can t give that like you need to unless you receive like you
need to. Marketing is the receiving part of your business. Marketing consists of two things
fundamentally. And this is what I like to provide to the people and this is the purpose
fundamentally of what I do here on this earth. Okay, it s to provide this. Marketing involves
the rituals of receiving. So just like during Christmas there are rituals that involve sitting
around the Christmas tree and receiving gifts. There are rituals around receiving around
your birthday. In business, there are very specific rituals for your business to receive
income and to receive value from the world in exchange for the investment and for the
what you give out to the world. So marketing is the rituals of receiving for your business
and also the tools of receiving. The rituals of receiving are the marketing campaigns,
the specific strategies. You know, how to construct the sales letter, how to construct
mechanisms and marketing campaigns that allow you to receive from the world. It also is
the tools of receiving. The shopping carts, the affiliate systems, everything from maybe
a technology perspective that allows you to logistically receive value from the world.
A big component of this that will also help you is a community to support you in your
receiving because you were taught from the time you were born to give and give and give.
But something that the world probably did not teach you to do is how to receive. And
marketing in your business is the receiving arm of your business. And if you ve been in
business very long and if you ve tried much you can probably affirm that you cannot give
your way into receiving. They are separate. You cannot do more giving to receive and you
cannot receive more in a way that makes you automatically give. But your inability to
receive will definitely hinder your ability to give. Anyway, I would like to conclude
this very important episode of The Marketing Show by encouraging you to do one thing. Before
today is over I want to challenge you to go to your customer base even if your business
doesn t exist yet. Go to one person and ask them to make an investment in themselves.
Open up your hand and be open to receiving from the world. You were meant to receive.
And it is a specific skill set, it is a specific set of tools, it is a specific set of patterns
that you probably have not been given if you are struggling in business or if you are not
receiving value from the world that is adequate or as proportional to what you are giving.
Do this tonight. My name is Clay Collins, thank you so much for watching The Marketing
Show. Take care and I ll talk to you next week. Clay Collins & Avenue 81, Inc. All Rights
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