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There is a tremendous opportunity here for
educational support and development.
As I said we are in a new and emerging
area so that by definition creates opportunity.
Also what happens is - we are talking about very, very specialist topics right.
You know when we are talking about social media management, reputation management,
distribution, again across the organization, the impact or implications
are great and these are areas of amazing specialist as specialism, right?
So the opportunity for online education is that things are changing at a rapid pace.
There are hotels around the world that needs to know these types of disciplines
and these types of practices.
It is very difficult to be on top of these things in an auto didactic way so it
is very important to have access to great individual content that covers the scope
of necessary knowledge and being able to access that in a way that frankly most of
us can't take time out form out day job to go study.
What we need to do is we need to identify where in fact where there is a gap
analysis of knowledge and what we can do is we can combine that with our day job
and what we can do is we can compliment
and focus and drill down and become experts very, very specific modules or as they say
in Spanish 'beldoras' - right, of information that can help us do our
job better and help our organizations deliver better guest satisfaction
and drive revenue performance.