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[Music]
We're going to do 5 spots and it will take that many days to get all of it shot
so we'll be here outside and on the airplane and then we go to Austin and shoot inside the airport
and at different locations, for downtown and offices, and, it's a lot going on
[Director] We're rolling guys, very quiet, stand clear!
[Music]
And, action Scott!
They tried to simulate us taxiing out, leaving from the gate area
and we just kept repeating the line and repeating the line and repeating the line
until we got it right, and that took a long time
At some point we all come to the place where we say, "You know, ok, enough is enough, let's get on with it.
Pull up our bootstraps, get back at it, we got to fix this ourselves."
And that's basically what this campaign is about.
Ok, grab your bags, it's on, we're done. Lets get back at it.
[Music]
This commercial series, I think, is gonna' be a lot of fun for Southwest.
We're known for having such great, Fun Luving Attitudes.
We're known for really having really humorous commercials
and I think this one is really going to fit the times.
It's really a call to action for our customers, and it's really just a call to action for the whole country
that we've got to move forward.
Southwest Airlines is here to serve every way that it can, so I think it will be a lot of fun.
"Grab your bag...it's on"
[Director] "That's the one right there"
It's on
Oh yeah, it's on!
It's on, oh...it's on