Tip:
Highlight text to annotate it
X
What is Offerpop? One of the toughest parts of becoming successful
in social media marketing is the effort to create the necessary waves of excitement that
convince people to start a relationship with a brand and then to remain engaged. While
companies like to make special offers in order to do this, it can be tough to operate in
a campaign that feels fair and transparent to all of the customers while also meeting
the changing requirements of the platforms on which the campaigns are occurring. All
of these issues are addressed by those who choose to use the Offerpop platform.
What is Offerpop? Offerpop is a company that released their
first social marketing application in 2010. Their goal is to create a way that companies
that want to connect with consumers on Facebook and Twitter can easily createprograms to draw
the interest of the public. For companies that use it, their goal is to provide them
the means to get more engagement, recruit fans and followers, and ultimately drive their
revenue to greater heights. They do the work of creating the engineering needed to support
these kinds of campaigns so that other companies do not have to worry about creating that kind
of infrastructure for themselves. One of the benefits of choosing to use Offerpop
is that it makes it easier to be sure that the company is staying in compliance with
the current rules imposed by Facebook and any that may appear on Twitter. Facebook periodically
adjusts the policies that they apply to what kind of special offers and programs companies
are allowed to carry out as a part of their social media marketing efforts. A company
that violates these rules could end up having a lot of trouble with Facebook itself, and
also with disappointed consumers if they should end up having to cancel a promotion as a result.
By allowing a company that specializes in supporting these kinds of promotions to be
in charge of keeping track of policy changes, it makes it much easier to ensure that there
is never a compliance problem. Another advantage of Offerpop is that they
strive to ensure that their service is available to as wide a range of brands as possible.
They offer a pricing structure that adjusts to account for the current size and reach
of organizations so that smaller ones that do not have the resources that a multinational
corporation can call on are still able to take advantage of all of the benefits of the
program. In addition, as soon as someone starts running
a campaign through Offerpop, the software that is involved automatically starts tracking
metrics related to the campaign. This makes it easy to see what is working and what is
not, and also for brands to assure themselves that they are getting a good value for the
money that they are paying in order to operate their campaigns. It is also entirely possible
for companies to customize the type of information that is gathered from their users as a part
of the sign up process to participate, so that they can get additional demographic information
about who is responding. Offerpop makes it easy for companies to be
successful in some of the most difficult tasks that are involved in successful social media
marketing. Anyone from a very small company to a brand that everyone has heard of can
benefit from the flexibility and efficiency that is offered by the platform, as well as
the expertise that they have developed in running effective campaigns and making it
easy for people to stay in constant compliance with the requirements of the platforms they
are using.