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Andy Jenkins
Irreverence Rebellion and Interweb Marketing
In everything you do, remember to stay awesome, just like yo' mama told you." - Anonymous
It was in most people's mind when they created videos that made them YouTube sensations almost overnight
Content is King - we know that to be very true.
But among the types of content in the Internet, it is video that takes the cake.
Most video marketers simply point, shoot, post, cross their fingers, and then check for status.
But great YouTube marketing videos are created beyond that.
Remember that a video can make or break your marketing efforts.
A lame marketing video could generate enough ridicule that will propel your business to kingdom come.
and one very compelling marketing video is enough, generating followers adoring you like a superstar!
Video is an advertising medium. Grows at a staggering 40% to 60%
It is cheaper to produce and it delivers better, way better, ROI.
Video makes more money than anything.
Whatever your intention is: to pull in more sales, create interest in your cause, or simple because you're an attention ***,
there's one binding force that you need to summon:
it's called awesomeness
Awesome marketing videos are created with the following key elements:
Providing value - Value for your audience makes you awesome. Show people how your video can solve their problems.
Making people laugh (or cry) - Videos that intensely affect people's emotions are repeatedly shared in the social space.
Doing something that irritates people (or capture someone else who does) - The resulting surge in traffic to your video would be awesome.
Capturing (and always being ready to capture) something that could provide "shock value" - Things that go wrong catches people's attention. Always be prepared.
So, if you want to become a YouTube sensation, take lots of videos. Lots and lots of them.
Stay sharp and use your intuition and keep your eyes on those babies and … oh look! Cats!
Andy Jenkins
Irreverence Rebellion and Interweb Marketing
Discover more Internet Marketing Secrets at www.Andyjenkins.com