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The data collection and use practices must be transparent. We must, among other things,
simplify privacy disclosures so they're useable, so they're delivered when relevant, so consumers
can understand them, and importantly, so consumers can compare them.
We would very much like to encourage competition over privacy and we need to enable consumers
to compare privacy in a way that allows them to make their own choices.
Second, it must be easier for consumers to exercise choice. The key principle is that
consumers must be able to exercise meaningful choice in a way that's easy and convenient
to consumers.
So we're talking about choices at the point of collection or at the choice of use. So
we're talking about taking a comprehensive look at that.
Next, and this too may be commercial. It may not be necessary to provide choice -- It will
always be necessary to provide notice in certain transactions where the consumer expectation
is that information will be shared. We want to explore how we can build technology and
privacy at the same time.
People refer to privacy by design, but it's broader than that. We need to take a fresh
look at fair information practices so that data isn't collected that isn't needed. The
data isn't maintained longer than it needs to be maintained.
So we're taking these basic principles into account as we develop our privacy proposals
for release next year.