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all right now we're in a temporary seat is the new york times best-selling
author of the four hour work week escape nine apply with anywhere and join the
new rich and it's now expanded and updated with over a hundred degrees of
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eleven in front of me idyllwild leo jerks
apparently won't open
i said one of the interests projects
petered thank you very much nobler tim
what i've got your book x
and my wife bought it and she really likes it
itasca dress up a little bit more skeptical
but let's start with a good start
them she uh... thinks that it you know it has a lot of their helpful
information it and uh... as she wanted me to ask you because she was excited
that you're gonna come on and she said i shouldn't say that but that they are
just set it biswas me ask you how how did you break through and how did you go
from you know not being a published author to also met me in new york times
number one best seller what was the turning point
between two point wilder to turning point behind every kind of being an
author
the to turning points were number one having students at at princeton
university words because here and i think i've purchased suggests
but i try to apply for some of the startup
uh... technique that i've been researching to personal life and then
secondly
having a long-term growth rate in two thousand four whom i came very close to
pickering gate with
in the relationship and give me a plaque that ted business hours and at five p_m_
a anti
or minder because my schedule the seven to nine pm seven a m to nine p m at the
time
before at the altar piece
it really came much later what i spent uh... two years clucking t studies of
people had reduced their workload twenty two eighty percent without sacrificing
income
origin from kiev to personal mothers
uh... and then all of a friend of mine
back to have to really suggested that
i think it's black and the turning point if i were to point to if i had to be
bring marketing and so forth into it
with the four or five specific bloggers
taking alike into the book very early on in the technology rickles and i was
really with a couple to the book
i do
it's first aged where it is now going to turn down but went to cut way seven
publishers so the fact that
it ended up near the border times number one wall street journal turns but the
huge surprised everyone including myself five very interesting story and it's
disgraceful because get out people had their work rejected et cetera but you
know it turns out
peta of course when it is up twenty seven people it in power might have no
fricking idea what they're doing
so in terms of the waters one more question about that
who are the four five bloggers where they business writers more tech writers
and how did that lead to so many more people alone
getting into the book and buying
so the that the borders were there a number of them one was merlin mandarin
site called forty three to four percent which is a productivity right
focusing on technology and also a comical getting payment done
popular pretty system
this second
was robert scoble whose restore combine christoph and with certain internal
critic
but also promoter of
technology they're developing
also in the technology world and with then brian over kirk also alexa chairman
dot leader
in the technology world all three of these people were
from the startup silicon valley culture
and
heidi for the reason that it
appealed to them and spread it quickly to do this because it addresses
q pains that they have perhaps more so than anyone else such as information
overwhelmed
and uh...
most of the books that
i think it's for the post before that fit neatly into a pic time management
couple could go either
foregoing money and assuming it's unimportant so just being happy with
less
and stepping up their hours or there how to do to becoming
jack welch and running a fortune five hundred company if you like most people
fall somewhere
in between the two point
and what positives your of your book is that for people to realize hey listen
you know i don't have to be bill gates
and so it's
you get on a silly getting the best of both worlds of tamaki she had to be a
billionaire but at the same time even work thirty minutes a day
but then i do get to my skepticism temp which is four hours
inconceivable
yeah inconceivable no and you're writing articles ob and certainly before
opportunity for i would have been industry boots
and uh... the it's not ok not just a bit of term for marketing purposes are
orchestrating the people in the book of reduced their work before her star or
last week meetings
that what they do to create
financial stability
but there are other examples of
people who simply want to reduce their work week from eighty hours a week if we
are sick
which it became a number of hours
as going from forty to hero but it's a very
different act and in fact more important that
by other people simply to put a stop working on the weekend anthony i can
give you a very simple example of
up a period fast way
the public eye dramatically today for five hours
and uh... for that matter i don't
distinguish between
the new shirt and aaron's hear of your personal life condition apparently you
are pure business like i think both relatively a waste of your personal
touch
until one thing that people could experiment with today just about a book
for this
is to go to after sunday dot com education u_n_ pty dot com and what that
does
is gives anyone even if they make thirty thousand dollars yearly ability to have
a twenty four seven on call virtual assistant
and the weighted toward my views that because we have excel spreadsheet defend
ever is
couldn't holiday shopping in your kids want that
hot to newt avoided the see them but they're sold out everywhere you call it
to a tin of our new york number route to two a virtual assistant in india uncle
came to speak near perfect english
and you have time to call every pusher within fifteen miles per dollar drafts
locate
does to toy reserve and behind the counter wherever they might be in the
whole you'd give u the location of where they are and that would be a very simple
way to preserve let's say you're hard-fought weekend
as opposed to standing spending for five hours troubling time sort of store
and there are a lot of very clever
lateral workaround like that that people can use to effectively achieve
what they perceived to be the lifestyle of the millionaire without having to
accumulate a million dollars my example in cities i was hearing demonstrated
forty years ago before we do that
he i don't think you even work four hour work weeks and that you're using that as
an extreme example right i mean
that nobody's really expected to work for or applaud or by expect people to
did
tried to design the lifestyle birthday enjoys for many people let's do it with
a lot of that could be forty sixty five days a week
men in the cage with a lot of people refer to the book like tony share just
sold his company that was her billion dollars to have about
um
in my particular case that number is a real number imprinted on five when i was
running a multinational companies uh... with between two and four hours a day
that week
buffets something more time i think that i like to do it but certainly i'm doing
a book launch for we could have her for a quick abt car but in general
uh... really having the ability to take bill to anything that you want to take
her to is incredibly power and i think that
it's it takes time to look at that point but it's it's surprisingly
left difficult than people realize focus one gets a sense that it wasn't literal
because
obviously i know what the taser launch a book and there's no way to stand for
hours a week and we just spent ten minutes the tactic back yet so early
before our show everyday pretty much doing worship with the posted
saw i'm not a lock so but understood through right yeah but let's let's get a
real dot let's get a real uh... you know and i work
into the city i was a week
i got a new marketing for the show today an interview with the russian t_v_ i got
you know we against emails but their emails relate the things that the
reproductive rather show i have to do the show we have the business side of it
think goes on and on so how do i talk about
fruit the whitney unit
decreased that i would favor a couple of things i would know
in in these are
dist ever decides the theme principles that i work with companies like google
microsoft implemented it's not just for
rare exceptions at for the first thing i would do is is dude eighty twenty novels
mode
your activities in other words if
the one of our objective is to be compensated
burned one of the twenty percent of activities that are producing eighty
percent of
the result of that determine that that financial up free do that
and conversely look at the between percent activities that are consuming
eighty percent or plus
more of your time and we'll generally find i mean i don't know that many
people both gritty of a handful of them
uh... i don't think most people per shift how much time goes into preparing
each other's kal baat karne general
and uh... that research and a lot of the marketing and then set up in the
scheduling the calendaring and so forth
and pete very effectively handled
by someone that you would not need to pay for more than five or ten dollars an
hour for pound and in many cases if you could also for example
just spoke with some of the day to do this radio in fact
child find an m_b_a_ program nearby that would
give credit to a very intelligent
postgraduate student who'd been handle allot of the things for you at no cost
but that would be at least obviously from a very superficial level one of the
the first things that i would give discrete-time audit and then look at
what things
are dependent on your unique local back what you obviously have re wouldn't be
in this position
and then what else can be really hot uh... we report or off-loaded pls
yeltsin extend that same in my opinion that some of your book because
hit
you know again when you take it literally i don't
i would be out of some umpiring and i'll tell you why it because i gotta read
articles i can't have and an intern read articles after he'd right
and so i have to a choir that knowledge in them to the show takes a lot of time
et cetera and then uh... what we spent eight percent of our time on doesn't
bring us twenty percent of our revenue to use this as a business you know who
example what we process penny summertime is the show and it brings in a hundred
percent forever dot i'm gonna give or take
so i get doesn't dishes but
they respect colonel in there that i think is very very helpful to people
that if you look at it from that perspective you see all while you know i
do spend a lot of time on this that doesn't lead to me that must return
maybe i could do without and people get attached to certain things and it's hard
for them to let it go
and they can't really let that go and and
and i think the damn book like yours helps them to
streamline a little better got all yeah why didn't think about it that way so in
that light now you've got a hundred new pages whether you added to the book
give me something new from those hundred pages that could be helpful people
so it i will and in most of those hundred-page not all of them or actually
electricity that's why i did the extended another wanted collectors much
dad
but but in terms of
tooling to be helpful to people i think
for free you talked about a book for this isn't just people doing is good for
work week dot com at the top about blog
and look at some of the case status look at the family's courts partially
adoptions
user middle class people
many of whom are traveling to personalize six twelve point and coming
back with more their bank account and they haven't left
but i want to point out something that you brought up which is very important
and that is these
this book is not for everyone in other words
there are certain jobs like radio reply camera if your data p like every operate
without the brick layer order the taxi driver if they own their own business
there's a there are
things they complied otherwise
they're going to have to find a different question if they've chosen
that there are limitations to what they can do it radio it certainly try but it
has become a fan for the computer
or on the telephone from a today
generally speaking there's a lot more room
for making some pretty radical t
all right so it's a result of the four hour work week we really appreciate you
joining us and taking your time out to do that
you're only young turks
jerks
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