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So Screenburn is a Facebook video on-demand platform enabling the sale
of film and television from a Facebook page.
So what we do is enable the sale of a film on a Facebook page.
A film may have maybe a hundred thousand or maybe even a million fans on
that page. The audience have already expressed an interest in that content and
they're there, ready, waiting to be sold to. So what we do is enable the content
owner, whether that be a studio or film distributor, to sell directly to that
audience on a platform their fans are already using. Facebook is obviously a great platform for
sharing content, so any content that you put on there, if it's strong, engaging
content, it'll get shared and you can enable your content to grow virally across
the network in that way.
Increasingly, Facebook offers a really good advertising solution as well, so
obviously, Facebook holds a lot of data about who the users are,
geographic information and demographic information as well
and also their interests. So you can target people based on their
interests, so in our case, it's that they like a particular film or a particular
genre, so it's also a very targeted approach to advertising as well.
So you have to pay for it, but it's often a very effective way of
reaching new audiences as well.
In terms of the content on Facebook it's always good to post strong, engaging,
unique content. So a lot of people make the mistake of, perhaps, being too salesy
in the content they're putting on Facebook, so it's just, you know,
they're pushing out their product.
What social media is all about is sharing that content and engaging with
your audience and not just being a platform for one-way communication, but
two-way communication as well.
So I would recommend that anyone thinks about what's unique, what's enagaging.
Start a two-way dialogue, so do things like polls and competitions and ask
questions and
video and photo content goes down very well as well,
so don't just think about sales, think about how you can engage
with your community as well. An example of how we've done really well on Facebook,
is we've recently launched a film starring Pete Doherty. Now, Pete Doherty
has obviously got a really established audience on Facebook and the company that we're working
with to promote that film have done a really good job of that, because he's got a
really good fan base and even if they just post a photo of him
with a particular caption, then it can share really well, and I think that's a really
good example of how they're not just pushing, you know, selling the film, they're
not just posting a link to that, but they're, you know, posting interesting,
engaging content to their content owners.
Like I say, things like photos
and videos work very well, so that's really something to focus and hone in on.