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today I'm going to give you three reasons why I GTV is gonna fail alright
guys now I'm gonna give you three tips on why I GTV is gonna fail and these are
obviously my opinion and why I see the platform not lasting very long if at any
point during this video you disagree with me let me know in the comment
section down below I'd love to hear from you now don't get me wrong I love the
idea of IG TV I love the idea of integrating a competitor to youtube into
a platform that's already highly populated I believe Instagram boasts
about 6 billion users use active users now and integrating a an app essentially
like YouTube into that platform has a lot of potential I just don't see it
lasting long and this is the reason why first and foremost there's no search or
discoverability capabilities so what do I mean by that if you look at YouTube
you can search essentially for anything you have a problem you can search how to
figure it out it's the second biggest search engine in the world with IG TV
there's literally no search capabilities and so you can't search for something
and get a legitimate answer or a legitimate topic about that now could
that improve in the future yes and I hope that it does but if it stays like
that it's not gonna last very long because that leads me in a point number
2 and this is the most important point there's no incentive there's no
incentive for content creators to upload continuously to the platform now yes you
see a lot of people uploading now and a lot of channels popping up however
that's in my opinion because it's brand-new and people are excited about
the potential of the platform and yes it has a lot of potential however if you
look at the past you look at you know typically what happens and what
platforms succeed are where there's an incentive for content creators and where
the content creators go there's no follower incentive there's no search or
discoverability capability so there's no incentive essentially to grow your
follower base with ittv if nobody can find you and nobody can find your
content on top of that there's no financial incentive for content creators
to continue to upload to the platform so what you're gonna start to see is as
that goes on you're going to start to see less and less valuable content on
the platform because only people that are going to be uploading to that
platform are the P that genuinely enjoy it there's no
there's no financial incentive to bring more content creators and better content
up and so for that reason I think this is literally the number one reason why
the platform will fail not yes they're talking about introducing ad revenue in
the future and I hope that they genuinely do I think that that would be
a big big big boost to the platform however for the time being right now
it's not looking like that will be anytime in the near future that finally
leads me to point number three which is annoyed followers now if you haven't
noticed you get that little notification up in the corner when somebody that you
follow essentially uploads a video and every single time been on Instagram for
a while now for the past couple couple days and you start to get those pop-ups
all the time if you're following a decent amount of people you're gonna
start to get notified all the time and what that's gonna do is that's gonna
lead to you being annoyed and if that's not a great piece of content every time
what are you gonna do you're gonna unfollow that person that keeps
uploading that you don't want to get those notifications you didn't opt-in to
subscribe to that channel Instagram forces you because you're a follower
there's no way to opt out while still following somebody and so that reason
you're gonna start to see followers unfollow people and that's gonna hurt
the content creators as well so that's point number three first and foremost
just to recap we have no searcher discoverability capabilities there's no
financial incentive or follower incentives and finally it's going to
lead to people potentially unfollowing you because they're annoyed if Instagram
can fix these things I obviously see that changing and shifting in the future
but for the time being if the platform stays the same I don't see it succeeding
for very long I hope you guys like this hit that like button if you thought you
if you agree with this analysis and if you disagree let me know down in the
comment section below why and I'd love to hear from you