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Monitor your results and continually improve on them. Whether you’ve been getting great
results, mediocre results or not quite enough results so far with Facebook, it’s those
results that you need to keep your focus on. Start monitoring them, know exactly what’s
working, what’s bringing you the results. And now that they are encouraging you to use
paid ads, just imagine how you could increase those results using their advertising. Little
increases, little changes, little improvements can make all the difference. Especially with
tools like Facebook, it’s very easy to think, it’s not working for me, it’s not working
for my business. Usually it can and does work for most businesses, the difficulty is often
finding the way to get it to work. Know the results you want, focus on them, monitor them,
know what’s bringing the results and look to continually improve on those so that you’re
getting better and better results.