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(Image source: VentureBeat / Heather Kelly )
BY JASMINE BAILEY
Apple reportedly has something up its sleeve for the future of Apple TV. The company just
scooped up Matcha.tv — that could bring on board some cool new features.
Matcha was, until recently, an iOS app that allowed users to aggregate programming guides
and watch queues for different video services like Netflix, Hulu and Amazon. (Via Gigaom)
It's been reported Apple acquired the company for as much as $1.5 million, though the final
price is disputed by some sources. (Via youtube / detroitborg)
And it's not yet known what Apple plans to do with Matcha. The company responded to VentureBeat
with its boilerplate statement...
Saying, "Apple buys smaller technology companies from time to time, and we generally do not
discuss our purpose or plans."
So now we and everyone else are left to speculate. One idea? "It might, maybe, could possibly
reveal what Apple sees as the future of Apple TV: a channel-less oasis where it doesn't
matter what streaming service you watch your favorite TV show on as long as it's through
Apple TV." (Via Gizmodo)
Maybe. But a writer for TechCrunch points out the timing is worth noting as well — as
Apple has made recent efforts to add new content to Apple TV.
Apple added HBO Go and WatchESPN to its roster in June, as well as international sources
like Sky News and Crunchyroll.
Matcha's service has been unavailable since May.