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One Time (Justin Bieber song). Review & Synopsis: "One Time" is the debut song of Canadian recording
artist Justin Bieber. It is the first single released from his debut EP, My World. It was
first solicited to mainstream and rhythmic radio on May 18, 2009. It was released via
digital download in the United States and Canada on July 7, 2009, and was released in
several other countries during autumn 2009. An acoustic version of the song, called the
"My Heart Edition" was released to iTunes on December 22, 2009. The song, moderately
paced with R&B, pop, and hip-hop influences, is an ode to young love.
The song received positive reviews from critics, commending its production, vocals and quality
of lyrics. The song was a commercial success, reaching the top twenty in Canada, US, Germany,
United Kingdom, France and New Zealand and also charted in several other countries. The
single has been certified Platinum in Canada and the United States. The accompanying music
video portrays Bieber at a house party, and features his mentor, Usher and hometown friend,
Ryan Butler. As of January 2010, the video had been viewed over 100 million times on
the internet. Bieber performed the song in a number of live appearances including The
Dome, The Next Star, and *** Clark's New Year's Rockin' Eve with Ryan Seacrest.
Critical reception
Bill Lamb of About.com called the song a "perfect kickoff to the career of Justin Bieber", noting
the song had an effect of a younger Chris Brown, commended the production of The-Dream
and Tricky Stewart for making the single contemporary and commercial. However Lamb criticized the
song for being too "generic", and that Bieber had little room to show his voice. Billboard's
Michael Menachem called the song "a hallmark pop song that also taps into a prevalent teen
hip-hop aesthetic". Music video
The music video, directed by Vashtie Kola, was posted by Bieber on his YouTube channel
on June 13, 2009, almost a month before the single was released to iTunes. Bieber's mentor,
Usher and one of his closest friends, Ryan Butler make appearances in the video. It features
Bieber clad in a grey hooded sweatshirt grinning mischievously into the camera. As of January
2010, the video had been viewed over 300 million times on the internet. Bieber made a comment
stating "It was really cool going from my webcam to professional videos". In a review
of the video Entertainment Weekly's Leah Greenblat said: "Bieber does seem to share many of the
qualities that made his idols the pop/R&B superstars they've become, including a clear,
supple voice, pinup-boy looks, and bona fide instrument skills".
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