Tip:
Highlight text to annotate it
X
Belk, Inc. announced that Deloitte Digital has been selected as the retailer's tablet
agency of record. Deloitte will spearhead their upcoming tablet effort in support of
the company-wide Omni-channel Retail initiative.
Tablets offer a uniquely visual and personal experience from other platforms and use is
growing rapidly—more than 55 million Americans already own a tablet device. In Adobe's recent
study on retail website visitors in 2011, it found that tablet visitors spent 54 percent
more per purchase than smartphone visitors and 21 percent more than traditional visitors.
For the complete article, please go to Big4.com