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Thank you watching SEO video tips from OurChurch.Com. In this video we'll tell you how to get ranked
on page 1 of Google.
Hi I'm Mark Steinbrueck and this is Kurt Steinbrueck. We are with OurChurch.Com, and on this video
we are going to answer the question, "How to Get Ranked on Page 1 of Google?"
Kurt, why don't you talk about what kind of things go into ranking well for particular
keywords? Sure. There are a lot of different things
that go into rankings. What is it going to take to rank for whatever your keyword is,
is going to depend on that keyword and how competitive it is, but there are certain levels,
certain steps, that you are going to take to do this.
The first things are just taking care of the basics.
This is making sure that the search bots are able to actually visit your website.
One of the things I've seen on some of the auto-creator websites, the WYSIWYG websites,
is that they would set the website to not be visible to the search engines. They are
literally blocking the search engines from visiting the website.
I think the theory behind this is that they think that you don't want anyone coming to
your website until you launch your website. However, it's very easy, maybe you don't know
about this setting or you just forget about it, to not change that. Then all of a sudden,
a month, 2 months down the road, you are wondering, "Why I am not getting any visitors?" It's
because the search engines are not even allowed to see your website.
Sure. It could be just a matter of clicking a button and changing the setting and turning
that setting off. The next thing is making sure your website
is readable by the search engines. Search engines can't read everything. They
can't read graphics. They can't read flash. If you had your website that is built out
of flash, the search engines don't see anything. They literally just see a few snippets of
code and a blank page. There's nothing for them to see. They don't know what your website
is about and they can't really rank you for anything.
Now, there are things you can do for a flash website so that you give them something to
read, but you need to make sure you're either in the format they can read or that you are
doing those things to give them something to be able to read.
There's a real big temptation out there to go with flash website because they do look
good, they do have motion and movement which is attractive, but if you don't have things
set up to give the search engines the ability to read your website, then you are losing
out on any possible traffic that you'd be getting from the search engines.
Then the next thing, the last of the basics, is good navigation.
What we are talking about here is the navigation menu. This may be a left side menu or maybe
at the top of the website where you've got the menu, really any way that you are linking
between the pages. You want this to be something where the search engines are able to easily
move about the site, find all of the pages. It's good for users too. Users need to be
able to easily navigate around the website. By doing this you are allowing the search
engines to find all of the pages of your website, and index it.
The next thing that goes into this is On-Page optimization.
When you are doing optimization, there are really a couple of different aspects to it.
There are things you can do behind the scenes, that are setting up Meta tags, title tags,
and different things that maybe your visitors aren't really going to see. But the search
engines see that and that can help to get you ranking well.
There are also things that you've got to do in the content of your website. You are putting
the keywords that you want to rank well for in the content. And this is really a big topic.
I can't go into much depth with this. It's would be several different videos, but On-Page
optimization is one of the things that it's going to take to get you ranking well for
whatever the keyword is. That's the next step after you take care of
the basics there's the on-page optimization. These two really are going to be necessary
for any keyword that you do. Now, when you starting to get into some of
the more competitive keywords, keywords that a lot of different websites that are trying
to rank well for. You are going to really have to start looking
into link building. When I talk about links though, let's be clear,
these are not links that are on your website linking out to other websites. These are links
that are on other people's websites linking to your websites.
Some people might refer to them as either backlinks or incoming links, but as Kurt said,
they are links that are coming into your website not going out of your website.
What these links are going to do is... they work kind of like votes, where every website
that links to you is voting to say that your website is important, your website is important
and that brings up the authority of that website in the eyes of the search engines. So, then
they are willing to rank you for more and more competitive keywords.
Another analogy for it is like if you have a restaurant. Whenever people leave a positive
review about that restaurant that's going to influence people to think that it is a
better restaurant. The more people that do it, the better the restaurant they think it
is. And, of course, if you get a critic that's a very important person, that's going to make
people even more think that this is a very important restaurant.
So, it's the same thing with links. You get into those links and it's telling the search
engine that this is very good website and we want to rank it well.
The last one is citations. Citations are relatively new to the SEO world.
It started really with local search engines. The citations were just listings of organizations
with their contact information. It did not necessarily have a link to it, but it mentioned
the organization with their contact information and we are seeing this is now becoming more
and more important in regular SEO as well, the mentioning of organizations websites without
links and I guess its mentioning them favorably. And that's benefiting them. They can have
links, but they do not have to. So, it's a little bit different than links.
It is becoming more sophisticated. So, these are the things that it's going to
take to rank for whatever the keyword is that you are trying to rank well for on page 1
of Google. How much is this is going to depend on how
competitive a keyword it is. You're definitely going to have to do the
basics. You've got to make sure that the search engines
can visit your website, read your website, and that you got good navigation.
And you're probably going to have to do On-Page optimization so that the search engines know
this is what we are supposed to be ranking you for.
As we get into more competitive keywords, it is going to take link building.
It's going to take citations. Great. Well, thank you Kurt for the information
and I thank you for taking the time to watch this video. I hope that you found it informative.
If there is anything that we can do to help you accomplish your mission and goals online,
please email us at support@ourchurch.Ccom.