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We take the film to the people. The film has not been released on the market, and nobody has seen it. But the people who matter most, the grass roots
The people get to see the film first in their own enviroment, open-air. Everybody can come for free
For some reason the Yorubas prefer the worst of Nigerian films to the best of Hollywood films
And that is why I think that Nigerian films have been very succesfull, because the audience suddenly prefer the films. And that is happening all over Africa as well
Because they can identify with the film, with the story and with the characters and they see a lot of values
We spend a lot of time in pre-production and in first instance we shot the film for 21 days a year ago, and then we screened the film and listened to suggestions
And we went back to location twice more, so officially the film was finally finished on December 30th 2008. All together it took a year of production.
Arugba says so many things but most of all it is a AIDS-awareness film.
I look at the campaign for the AIDS-awareness campaign, and I see there is no cultural approach
So Arugba is primarily a cultural approach to the AIDS-awareness campaign.
The Nigerian industry, call it what you like Nollywood whateverWood, is important to the whole of Africa because it must not fail
Right now the whole of Africa is looking at the Nigerian example, so the Nigerian industry must not fail or collapse
It's gonna be affected, Predictably by the world economy which is going to effect the Nigerian economy
But the Nigerian Government must rescue the industry because of it's importance to the development of Africa and other african societies