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eCommunities is a private online communities platform
with a customized look and feel, and it helps brands to connect with their
customers in a confidential environment.
Private online communities is the perfect tool for co-creation.
eCommunities was developed by software engineers
and market researchers, sitting side by side.
Truly actionable insights can only be synthesized
by combining data from multiple sources
using tools like bulletin boards,
video diaries, chat groups,
polls, online surveys..
I especially like the photo and video diaries tool,
it allows consumers to record themselves on their smartphone,
disrupting traditional ethnography.
It can even be accessed from within Facebook as a Facebook app.
DigitalMR's eCommunities platform
recognizes the screen size of the device that it is accessed from,
and then adjusts itself for optimal user experience.
A typical co-creation community is between 50 and 300 people who
help the brand they love to be successful.
This works better for some product categories than others
but, it all boils down to finding out what motivates people.
Also our platform has won a global gamification award from Ovum.