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My name is Jerry McCoy and I’d like to introduce you to a local lead generation system that
works. Think of this system as word-of-mouth advertising on steroids. First we have to
discuss how customers find you. The first way is through personal referrals such as
friends, family and coworkers. Your customers will usually need to search
for your business theme to get the address and phone number of your business before they
can call you. The second way they find you is by using the search engines were your customers
will type in words that are industry-specific such as Lakeland dentist to find you and businesses
like you. For this lead generation system to work for
you, there are certain required components. The first of these is:
• A five star online reputation • Next is a mobile friendly SEO optimized
website that includes: o business details
o location map o contact information
o social interaction o social proof
o business hours o and much, much more!
• Online marketing of your brand and reputation is also a required component.
Why having a five star reputation is important According to the Nielsen group, Comscore and
others, online reviews are trusted as much as personal referrals.
Your reputation is front and center when your business name is searched and when a search
is done from a mobile device. Your reputation is also shown in local results
from desktop computers searches. Can you afford to have a reputation for less
than five star showing during the search? Other studies revealed that 95% of searchers
will make their buying decision after reading 10 online reviews and this is without visiting
your website and in addition to that every form of marketing you do is less effective
if you have no online reputation or have a bad online reputation.
Your company website plays an important role. Your website is part of your brand so first
impressions do count. Since 60% of local searches are done from
a mobile device having a mobile friendly website is no longer a luxury it’s a necessity.
Your website is your chance to showcase how you can solve a problem for your customers,
to share testimonials from satisfied customers and to tell the search engines how they should
categorize you locally. Marketing your online brand is important but
it's also important to understand your online brand includes more than the look of your
logo, your website and social media pages. The reviews left by your customers in online
business directories also help brand your business.
Are the reviews they leave creating a five star brand for your business or are they creating
something less? Do you help market your own brand online?
Places you can share customer reviews are: • your website
• Facebook • Twitter
• LinkedIn • Pinterest
• Flickr • and photo bucket
If you don't market your brand using reviews in graphic format like this one, Call 813-489-6808
and my business partner and I will help you develop a strategy to market your brand online
and off-line. Share this with your friends and colleagues
and leave your comments below.