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Richard: Well, I'd recommend people check out serious decisions. Start
there by doing some homework. Also, start by recognizing that while it is a
piece of software you can flick a switch and turn on within just days, know
that you'll be starting a lot of other conversations internally around our
processes between sales and marketing...
Alan: Right.
Richard: ...our content marketing machine, and how much content you have to
put in here. Data, and the quality of your data.
Alan: Right.
Richard: Because data, after all, and these data points are really the
oxygen that let's this kind of machine fire up. I could see marketing
automation and the data that it collects feeding into big data to give us a
better understanding of macro buying behavior.
Alan: Right.
Richard: Industry analyst suggests that about half of marketers in just a
few years will be using a platform like this. So, I guess the question you
might need to ask yourself is will that be you or your competitor?
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