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micheal moss is the pilots are prize winning investigative reporter at the
new york times he's the author of the new york times best-selling book sugar
salt fat
how the food giant's hooked us michael really a pleasure to talk to you and
there's just so much in your book that i was of very interested in and i i think
that a few things that i think maybe interesting to focus on today
one that i don't talk about is
when companies like craft ind and a lot of these other players that were very
familiar with in the process food industry started to see study after
study linking
the uh... that should their cell and that leading
clearly to obesity
how did the react
warned enemies largest companies there are actually in the surprise me
come balls of insiders whom became increasingly alarmed
not just from what the social policy standpoint but also just from bureau
losing the public trust
and early on in my research for the book i came across this extraordinary meeting
way back in nineteen ninety nine eighty has been cited brock's together this
year
heroes a symbol or as spam back through the north america
to talk about knowing that vote their opinion
deterrent at all
bcd diabetes so attractive done etc
evidence to uphill or the c_e_o_'s invaders incredible coaches senior
official progress
gets up an armed with a hundred and fourteen slides
lazy ap their even responsibility for the obesity crisis and enabling spare
problems with several answers
and holding hands with them to do the right thing by consumer
and what was the reaction to that leading
you know perm he's prospective the meeting was an under failure i mean he
even went so far is awarded to them about the lawyers who went after big
tobacco
was in just a matter of it winning their income after big will put the same
arguments that there are all the facts
from over consumption of salt sugar about but the industries over reliance
on these ingredients has contributed to the epidemic and the boys will come
after that nobody else to recover some of the public healthier costs
the surgery but he said it
casinos reacted defensively they said look we already offer consumers of
choice we have in the grocery store products versions of our main line
products that are low bat those sugar have added grains we do respond to the
consumers but we're also peephole shareholder
remote people require people we must make organ he's he
in order to sell product name
by the fact that i think the reaction that says
while we may understand the connection between our products and the disease is
you're talking about we also have a responsibility to shareholders which
pushes back against the social responsibility you're talking about i
mean is that not essentially what what that answer means
i'm going to bed with you all going to be certain amount of didn't know i'll
win
where invited covered at this time of the former president
a protocol over north america south america but you know upon it but it
looked like dole
united but by the way he is now out there selling fresh carrot doing what
you call karmic debt for twenty years
he was bull but of course there is working at hotmail unwell no we didn't
inside the company injured david dave at all with competitors minorities prompted
you're just not just seeing the big picture dot one thing is at the pictures
of none of these companies and employers are yuval
empires and can you please don't have to to get a overweight or otherwise bill
third company doing companies do which is because much money popped open
throwing a brick product
talk a little bit about the list point in the book subsidies that you talk
about the bullets points and i think that that's a concept that would be
interesting to our audience
i was released on bail at b homebound wrote
science
uh... bigelow engineering that goes into credited for
blue point to patrol the industry came up with to describe the corporate
formula of sweet note
that would send about over the moon and guarantee life skills prepare a lead in
the industry knew howard maku it's trained in iraq
experimental psychology at harvard walked me through this region creation
of a new sort of waiver per dr pepper
antonov chamber of bullet point the programs are reportedly started with
sixty one different formulation sweetener
between his slightly different than the other subjected the three thousand
consumers it kept
group negated into a computer data high and uh... regression analysis then came
up with a very perfect formula
that would while wasn't guaranteed a company that i hit
and when he has a blast a inside the head here
but suicide was talking about children though we don't have an endless desire
for sugar
anybody drinks coffee like since we could do the experiments i'll just have
an intruder to depict what we really like it keep adding more
and international go job this is awful
so the blues point typically his is calculated the date is on a tribe looks
like a bell shade kare rather buried tahoe of occur about two and a little
about to be much is the perfect about herbert street so before we talk a
little about the implications of that kind of uh... food engineering the other
fascinating thing in the book uh... of many
is yourself story write this story about will when you look at the back of a can
of super whatever it is
i'm always shocked by the amount of silly in that it has and i say why
couldn't they just make the same product which is put less sultanate it'll be
healthier and more people really miss it if it's
salty and not incredibly salty but you actually at no about why that doesn't
work
i have the exact same question and answer that is believed they were more
books
unsolved been we have our and to demonstrate that
for me
soon the largest companies craft campbell soup especially catalog made
enquiries some of their alright collinsworth out salt added by when the
battle creek michigan
research and development of course of par
and storage he stands on these icons with their people and i have a
salesman's god-awful experience i've had a we started with a cheese it's crackers
which normally agree all day long
the as we couldn't get you can't swallow they stuck to the room program out
without salt relaxed textures solubility
the pros on wall holes or even worse we pop in and the closer they came out
looking interesting likes strong
and that closure was the cornflakes
clinton's new recruits are put in the bolsa milken tastebook weren't saying
anything
the chief spokeswoman for the company got this logo oval or on her base and
she swallowed and blurt out the word natural anki g_a_o_ she expeced battle
and it should scientists is sitting there going to have a that's one of the
few days of sulfur us is that it will last
some of the paul knows the bad waivers that can creep into some fruit processor
so that really the source of this michael which is
in in everyday cooking if you using ten whole ingredients
you don't need cell to covered the fact that the ingredients have been processed
is that what really wide assault is there it's not too but it's a
preservative as we often hear
when it was in fact the universe service and other than that it's a credible
useful to serve their word you cook for yourself you don't need it was upset in
the refrigerator for two months of trial
our talk to you repair
pressures will be low sodium salt in their process of why the whole budget
does remake army for the deli counter not into another grocery store i also
but as a in a seven-day work life span so yaar preservative the other big
incredible brilliant thing about solves the industry's relieved though cause
ten cents a pound they can use it to avoid using more costly ingredients like
fresh herbs and spices last thing and we don't have too much time here which end
and if you see a take on this
using happy has the consumption of these processed foods which have so much salt
in these a finely tuned uh... bullets points of sugar has this kind of change
the standard of people's palettes and how normal food is judge such that it's
completely skewing our perception of what food is
well absolutely and sciences even within the buildings are all along about the
way for example
some weakness has become as my greater trigger grocery store
out of the desert filed through the rest of the store and is teaching kids to
expect sweetness and almost everything bread is no sweet
yogurt can have as much sugar in it was a ice cream pasta sauces can have the
equal one of a couple of the oreo
cookies that i have propped serving a pasta sauce
and that's artists specially with sugar but also patents all part of the
eccentrics a process with industry has helped shape our desire or in our
expectation
for lauren around serbia's bring pre-existing prevent this year that the
public health says prosper or quit
well the book once again is sugar cell that have the food giant hooked us
we've been speaking with the books author michael maas really great to have
you on fascinating i encourage our audience the check out the book
thanks for having me