Tip:
Highlight text to annotate it
X
So we continue to use a series of best in class advertising agencies to really compliment
our overall brand strategy. We use traditional agencies, we use digital agencies. But all
in all we work to have the agencies work together to come up with a formulated, integrated marketing
plan that covers all the channels that are important to us as a brand. So it’s making--
it’s working with the agencies to ensure that they contemplate what’s happening in
each other’s backyards and what they have responsibility for.