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One way to reduce shopping cart abandonment is to test different locations for your Checkout
buttons. Keep in mind that you likely don’t want to disrupt the checkout experience for
visitors who are already familiar with the layout of your current cart. So we’ll target
this campaign to first-time visitors only.
Next, we’ll select where to move the buttons. And we can move them anywhere on the page
without any restrictions. That includes parts of the page that are well defined in the source
code and even those that aren’t.
In this case, we’ll move the buttons currently located at the bottom, right of the screen
to the top, center in the region shaded in yellow. We can then preview the new location
of these buttons, which new visitors will see when they begin the checkout process.
That’s all it takes to run this simple user experience test. And that’s your Monetate
Monday Minute.
Read more: http://monetate.com/video/monetate-monday-minute-user-experience-testing/#ixzz28Gc4nvyA