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Ok, you're getting traffic, some of you know what I'm going to say, but they're not converting
into leads, much less clients. Ok, why is this happening? You don't have a call to action.
You get so many that come, you get a thousand people that come to a page that says, "This
is all about this see you later, thanks for the free information." You don't tell them
to do anything. How about, "You came to this because of this question," you answer the
question, "You might like my free report that goes into big detail on this, that tells you
how to kick the other guy's butt on this particular topic." That's a call to action. How about
something as simple as, "Call me if you need particular help with this case?" That's a
call to action! So many times I just see webpages that are getting tons of traffic, they're
like, "I'm not getting any leads." Well did you ask for it? Ok? So your call to action
sucks. You have no free offer, such as a book or report? There's no excuse not to have this.
Create some sort of enticing offer that will encourage your perfect clients to start the
conversation with you. How do you do it? Hire a copywriter. Sean LK, one of the best copywriters
on the planet. Where's Sean? Right there. Everybody look for him. He writes copy for
all of us. He's fantastic. Listen to Ben Glass. Watch what Ben Glass writes. You know? Walk
through the mine field behind Ben Glass. Create a book or report. Do it yourself or hire a
ghost writer. License a book, already done for you. If you don't have one just do that
right now. You still don't have your own book but at least you'll have something.