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I mean I think the future is very exciting. I mean the growth of on line video is really
important to us because I still think that video is the most persuasive tool that we
have. If you can get-- if you can get someone to watch, you know, your commercial for 30
seconds, you can really change their opinion or motivate them to do something. And now
with more longer form programming out there, it’ll be easier to insert ads in the middle
of it or before. It’s really hard to get someone to watch a 30 second ad before, like,
a one minute clip. They get really annoyed. And that’s actually why I appreciate what
Google has done by, you know, doing less obtrusive advertising there. But I would still like
to get in there and be obtrusive, but I would like it to be on a longer program perhaps.
So I think in the future most people will watch television and movies through the internet.
And so, you know, it might be on their TV, but it’s gonna be through their internet
which will be more interactive and it’ll give us better ability to target them. I mean
right now we’re stuck at the, you know, the smallest level we can go is to, like,
a cable area, you know, which could be several zip codes maybe. I mean we could use some
really interesting targeting and cut out all the waste and really talk to the persuadable
voters if they get their televisions and more of their entertainment through the internet.