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hi my name's David O'Neill with Emertia Marketing
a number three months ago I had some detailed analysis of
the landscapers in Allentown PA done related to their internet presence
and then sent out to the top people
that show up on Google search for Allentown
and I'd like to go over some of that with you
I've redone some of that just to verify if things have changed or not
which they really haven't
so it might be a valuable thing to
understand what this really means and the opportunity that you have
from it so
I don't want to bore you
with this for sure but
certainly your
the best low cost the next job that you have is going to be
something like re doing something or
doing something for somebody you've already done it for having a current
customer come back to you
after that referrals are really the best
after that it's really internet having the ability to be it will be
present everywhere all the time for people that are looking for you is actually
very important compared to the high cost of
print media and broadcast media which just last for as long as you can
and pay for it being up there I'm so
you can read through this obviously being on the internets important for
people who researcher and
into reviews and read reviews about to make decisions about
whether or not to worker to sell them you have a very interesting opportunity
related to
your your typeof business
because of the number projects in a number of places them to them
so this is a
Google search related to Allentown as you can see at the top
the pink area are people or businesses that are paying directly
to Google to her show up these are paid ads
the blue boxes the standard what's called
organic search you get there because you have listings
and you have to website up etc.
it's very good to be able to be there because you should have a website you
should have you your directory listings
the thing that you should watch for is this and that you have an opportunity to
do based on my analysis
you don't have your listings most of you
very well documented and you haven't taken
responsibility for them in terms of managing them which you can
for example Google Bing Yahoo Yelp
many others and certainly the professional ones if you have
those types of associations they'll make a difference in making your placement on
this screen yen this main screen here
permanent and prominent in other words higher on the list
the fact is that being on that list is
going higher and that this is very important because the higher you are on
the list
the more likely you are to be clicked the and researched and called
so can get clients that way you'll noticed in this section and I actually missed
the top of it
"A" is higher on the top and there is a split
without them the bubbles
in between which is country fairly on for Google to do that but
not in any case if you look at the list towards the bottom where the arrow is
your you can also go on here too to the next page or click
where that arrow points to which is the map and the map
basically shows more detail about
what is in a Google Map directory for your business in this case
in actually most cases the order these may actually be different notice on the
other page Plantique was
number one or "A" but now it's actually "B" so
the Google maps sections actually a bit different who also known that over on 1
there were no videos and I know
there are lot of videos that are out there that have been made
based on the different landscapers but none of them are showing up which implies that
no one is really optimizing their videos now is optimizing your YouTube channel
and that means that there was an opportunity because you can actually a
lot of real estate on page 1 by getting a video up there
it takes a quite a bit a space is very eye-catching people like to see that
and then click on it to find out what's going on there is your chance to
showcase whom your search their stuff which is a very good
so you have some very interesting opportunities
one more opportunity that you have a little odd businesses don't you have an
opportunity
to use different website and you have a certain problem the problem is that you
are
businesses that your a lot of the projects that you do or dispersed
regionally this happens to be a map
website based in Chicago but you're not the top part is showing
a whole bunch of little flags
much like the way the Google does well this is a private site as private
site
allows the contractors to indicate through their
postings inside their site very well-defined
locations for the individual project
which means that when Google goes to look for them
somebody is in the northern section of the town are outside the town
and then if you can project their in their appropriately
put in this kind of the website your
website then you actually show up there so
you imagine that you had done some work Stroudsburg
you could actually show up on somebody's looking for a landscaper in Stroudsburg
if you have
this kind of the website it supports it very well
particularly if you put videos on this website and in YouTube
and peg them to that location where you did the work
so I just want to go through that with you all as I did send out that
information a while ago
thought that it would be worthwhile for you to know that again
I'm David O'Neill with Emertia Marketing you and
you can give me a call and I'll be glad to walk through this again with you
talk to you about the opportunities that you have
with the different promotional capabilities that the Internet provides you and
about that website that would allow you
to really take a a high-level control up your
search for different projects in different geo targeted areas
thank you very much