Tip:
Highlight text to annotate it
X
- We will leave money on the table
or lose money if we make a mistake, to rectify the mistake.
So simple examples might be if a customer
orders stock, and we don't have it,
and it's in the expected stock line,
we'll do whatever we can to get it in
in the most timely manner, and we'll deliver it,
On site so even we've had the Lawnporn fertiliser
has gone mental and we can't keep up with the demand,
so we'll find out where the person lives
and if it's within 40 kilometres of the shop,
we charge them and we'll deliver it to them for free.
Now it'll cost us more than we'd make on the bottle
of fertiliser to get that out there,
but because I'm trying to grow a company
that will I guess outlast my generation,
we make short term decisions
that will cost the business money
to make sure that in the long term,
the business has a strong brand.
Plus it's the right thing to do,
which you know, Do It Right.
(happy electronic music)