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Welcome to our second video, Online Lead Generation For Attorneys. Talor Zamir is back with us
to explain even more why Google loves local businesses and why attorneys and legal professionals
make for such great clients with the AdWords platform.
Most people probably have heard of SEO, search engine optimization, and then there's Google
AdWords, which are the ads that are at the top and down the right hand side of the page.
So the top three results whenever you do a Google search, the top three results will
be ads as well as the search results that are on the right hand side of the page. Google
AdWords is obviously, first of all, most importantly, what people need to realize is, that's how
Google makes money. the top three results will be ads as well as the search results
that are on the right hand side of the page as well. Google AdWords, and again, it's very
important to remember, Google AdWords is how they make money. Search engine optimization,
they don't make money on that. Google does not make money from search engine optimization.
People are obviously trying to do search engine optimization and make their sites rank higher
in the organic rankings, but Google, kind of behind the scenes, and they're not openly
saying this, but they want more people to move onto their advertising platform, rather
than just do organic search engine optimization. As a matter of fact, they just recently came
out with something saying they're disabling all of the tools that allow people to see
which keywords are bringing them the organic search traffic. And that's only going to be
available on the advertising platform. So even people that have good search engine optimization,
a lot of them aren't going to even know which keywords are really the ones producing for
them as opposed to Google AdWords, where that's all very plain and simple. So now that you
know that the first three results on the page are ads and all on the right hand side as
well, those are all ads, and below that is the organic results. Basically, the way it
works is you only get charged when someone clicks on your ad.
but you don't even know what they are because you're just guessing. So that's an important
thing to know. The other other important thing to know is this: In your area, the most competitive
keywords, the most valuable keywords, like personal injury attorney is one of them, in
your city, so let's say you live in Los Angeles, you know, personal injury attorney Los Angeles.
If you think that, if you're an attorney in Los Angeles and you think that you're going
to start doing SEO and you're going to be ranking on the top 5 of page one for personal
injury attorney Los Angeles, you're really just not thinking about it logically. If SEO
had real measurable results and worked as frequently as Google AdWords did, then I would
be doing SEO. I do what's going to work for my clients. In fact, Google actually gives
a slight advantage to advertisers that have a little bit of a longer history. So the longer
the history, you'll have a slight advantage. But even if you're a new advertiser, you're
still very much in the game right away. There's certain things you need to do, and certain
things Google wants to see that they will like give you more advantage when it comes
to the Google advertising. So here's the difference, right, so if I say to a personal injury attorney,
hey, you want SEO, ok, you pay me, let's see, The point is this- let's say you spend a thousand
dollars or two thousand dollars a month for a year to hopefully maybe rank on the first
page of Google for a competitive keyword like personal injury attorney.So even then it's
not guaranteed. So you're saying, I'm going to spend money every month for a year to maybe rank on the first
page of Google for some of these valuable keywords as opposed to me saying, hey, we
will be at the top of Google for not only these several keywords but hundreds of other
different keyword variations, you know, by 48 hours from now or next week. And then we
can see which of those keywords are working and which ones are not. And you know what's
the worst? This is the worst part about it, sometimes people will do SEO for a year, and
then that area of practice isn't working out for them, and they end up going more into
another area of practice and they just wasted a whole year's worth of work. You can think
about it like this: Do you want to spend $1,000 a month for the next 12 months to maybe get
on page one, or would you rather take that $12,000 and invest it a little bit at a time,
would you rather invest $1,000 a month in something that's giving you immediate results
and then you can turn around and keep reinvesting? That's the beauty of it. And the difference is, you can grow very quickly,
you spend money, you make money, reinvest it, spend it again, reinvest it, and you're
growing, growing, growing, and next thing you know you'll have a seven figure business.
That's what I've seen happen countless number of times. There's no other advertising platform
or marketing strategy. I can say, yes, I know dozens and dozens of businesses that have
literally gone from zero to seven figures by using this platform, and Google AdWords
is that platform that I can say, is the case with that. Matter of fact, I have a good friend
of mine who runs a business that does 50 million a year in revenue and 90% of that comes from
Google advertising.