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Hi! Tom Monahan from General Finishes. Today we're going to talk about our retail finish line
that General Finishes has been manufacturing actually since 1928.
We originally started with our oil based product line,
The Seal-a-Cell Clear and the Arm-R-Seal. What's really nice about this product line is
for woodworkers and do-it-yourselfers,
it's an extremely easy product to work with. It goes on very easy, you can wipe it on with a cloth.
It really doesn't require any previous experience when it comes to finishing.
You know, the Seal-a-Cell and the Arm-R-Seal
is a product line that's been used in high schools and technical schools for years, to
teach kids how to finish furniture. And we've actually progressed the product
line up to a gel finish within the last ten years.
The big difference between then two is, the Arm-R-Seal's a liquid, you can see it's
very thin, so it wipes on with a cloth very easily.
The gel finish is a little thicker, and all this does is it gives you more control
while you're wiping on with a cloth. And we just like using a nice clean cloth.
You wipe it into the wood, it penetrates in, and gives you a nice hard durable finish.
Antique refinishers love this product line, It gives you a nice natural looking finish,
And quite honestly, this is a product line that can be used all the way through kitchen
cabinets, furniture, or any special type of woodworking project.
In 1994 General Finishes got into the water based finishing market.
And this is a product that has become so successful that the bulk of our production facility is
actually water base products. And two of the products on the market are
the General Finishes PolyAcrylic, and the General Finishes High Performance Polyurethane.
Both of these products have won multiple awards from woodworking magazines such as Fine Woodworking,
rated as the best water base brush-on finishes. That's something to keep in mind, that these
products are all intended to be applied by the do-it-yourselfer or the hobbyist.
But what's nice about it is the water base finishes can be sprayed,
the oil base finishes are typically applied with a cloth.
The difference in a water base finish is you can see --
an oil base finish is a little bit amber, it looks almost like a oil. You can tell.
The water base finishes are water white.
They really don't have any color to them, and when you put them onto the wood they dry crystal clear.
So this is where you can choose the type of product that you want to work with,
depending upon if you want your wood to have some color to it,
or if you want to keep the natural color of the wood.
This would be perfect for an application like on maple.
This will not yellow over time, your oil base finishes will slightly amber as they age over time.
So now you have a choice between working with a traditional finish,
or working with the new water base finishes, which are really nice.
They dry fast, they're odorless, and you can clean them up with soap and water.
Your oil base finishes require a little more time, because they are slower drying.
But that's for people who really do not have a timeline - they don't have to hurry to get products done.
This produces an heirloom quality finish that to this day, people are still seeking in the woodworking industry.