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Since 1987, the year of death of Henry Ford II,
Ford, continued the campaign to acquire prestigious brands.
The group was joined by Aston Martin and then Jaguar,
Volvo with significant experience in the security sector, and
then Land Rover, which specialized in off-road vehicles.
Ford also continued to produce successfil models in the European plants,
strengthening the international market share in sedan sector,
reaching profits never seen by a car company.
With the Explorer model Ford entered the sport utility vehicles market,
still among the best-selling cars of the group.
In recent years Ford, which now has plants all over the world,
has invested heavily in alternative energy sources,
studying electric and hybrid vehicles,
which are based on fuel cells and hydrogen exploitation,
guaranteeing even less pollution.
Also the recent cars produced in Europe as Focus,
Fiesta and Ka have been a commercial success.
In 2003, Mustang returned on American a new model.
In the same year, William Clay Ford Jr., the heir to the old Henry,
who was able to realize the dream of giving all Americans a car.