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i might add his body gary m and your nose and throat surgeon with the oregon clinic
and the center for static medicine
i'd like to the start by saying that these thoughts from my own their not armourin station
i think if you follow any positions on twitter you almost always see that other bio profile
but
really they admit they are my own
uh... feel free to it
email meert weenie if any questions or references that you need for anything i bring up today
i'm here because i want to point out very bluntly that medicine and social media have
uh... already collide
there
the only thing that's going to happen in the next five years is you're gonna see a more
ubiquitous acceptance in society between social media and medicine i think aside from a few
physicians who really have taken this uh... taken this by the rains most physicians still
think that this is a fact that they think that social media will pass and that
everything will return to the way it was before it started and i'm going to tell you that
that's absolutely not true
i'm here to ask the questions that release lol police for social media on
in terms of becoming a more robust and mature
platform for interacting with physicians
but more than anything and uh... this is really to get me more followers so if you go ahead
and just followed from students though
school what we know how did i get here well i started doing this on to the platform for
advertising i'm part of a medical spa
i wanted to
i had this vision of tweeting out
deals and advancing specials and
floodgate of both talks with open into my office in it
it didn't happen because nobody wants to interact with her
and institutions has brought up earlier
people wanted interact with the personality or or
uh... someone they can identify with and
and so
i wanted to build the brand then
the thirty two people who are following me really didn't care because it really didn't
know the message didn't get out there
and since i have other partners i can't really
take on the mets pause voice because i don't want to put words in their mouths and so
nothing really succeeded in so i started reading from my own handle
i think the single most important reason for physicians to improve social media station
access
i think that even if that person is not in your community there in australia
the message is still clear if u
put out information
aniket circulated it may apply to somebody in your community and so
that's how you can drop people here
i think that
if you realize i've done cosmetic surgery and procedures and sinus and cancer surgery
on people who first asking a question on twitter and they never
probably would have ended up in my specific office and some of them travel outside of
the community to get to me because they feel like they already know quite yet
uh... i don't consider bill boarding i don't consider me
uh... any better than anyone else in the city i'd just feel like i'm more accessible to
most yet he's in the city
i think when patients investigated issue and in non-threatening manner
they feel more comfortable i think the current generation embraces twitter
as maybe a different outlook on what privacy is compared to the older generation and asset
older generations on in the newer generation
really takes twitter twitter on
i think that you're going to see this become more common
i think with patient access comes patient education and this is the part that i really
like the best
even to those pieces of patients who will never see think
debunking myths in giving my perspective
and really pointing people to resources and their community if i happen to know someone
who really is very uh...
road with a very helpful i think when when people see you as an enthusiastic and reliable
and
and uh... involved position on twitter
they believe the and they trust you and bad reputation follows
uh... i think you look at people like james beckham in locally he
was on twitter is now on formal television media he's in print media with the booking
is really done a great job it
at becoming that modern physician and that model of what i expect to become more and
more common in the future
i think also part of it is comic relief even though i'm not anonymous i do follow some
anonymous doctors who really say that things that even though i mean think occasionally
i have to restrict myself from saying in
and uh... while they're out there and really provide some sort of relief from world otherwise
stressful job
i think coming full circle
when you look at the part of my practice that got me into twitter which was cosmetic aspects
it didn't work until i built my own main
one sign the bill that name i began to advertise
so when i get a cancellation of the office you often see meet weeding out
x percent off come in at this spot and
and people fill the spots people are looking for that i think in the group on ager starting
to see
a lot of bargain hunting in
and where provide a sense of reliability and and and access that people but most patients
don't have
most importantly
again with education in that realm of cosmetics there's a lot of
really crazy ideas out there
not only book boxing eight-year-olds but
both boxing in the wrong place on the face or using the wrong product
really can get people into trouble and so that's where i really think
i've become helpful ah... too many people he didn't even outside of portland southwest
washington
put is awesome all doctor should do it right well not so fast there's definitely some
downsides to it
a big part of that is what can happen legally well
the was hit by in the health and privacy privacy information that you have to be a very very
careful
one wrong keystroke if u
hit a public reply instead of direct messaging something
back in a pretty catastrophic
uh... consequences
even though i may not
no you i don't consider that a doctor-patient relationship but if pipe
met you on twitter and then you end up in my office and we do have a formal relationship
and your asking me postoperatively is this normal and i'm saying all that nose job you
had really were
and then hoops you've really been violated have but they're not happen to a colleague
of mine
uh... i think it will if you remember last year in rhode island there was a
emergency department physician who
on her face bookman post
posted even though without naming the patient name very specific details about a trauma
keeps in a smaller community
and the members of the community were i would be able to identify specifically who she was
talking about
even without her mention your name
that said the violation so she was fired from a hospital reprimanded by her state medical
board and find
and that's the kind of stuff that can happen if you're not careful
i think that
we're caught as physicians to
be very very careful of what you're talking about in an elevator in in the hallway
and i think twitter has to be done in the same way
i think that there's a noticeable difference in the attitude between this generation and
previous generations but that's not an excuse or license
to really say whatever you want
another big part of this is professionalism and so
what part of my twitter account is mir's doctor did harry and what part of my twitter account
is me as a
husband or a father a professional swimsuit model i mean all of these are
really big parts of my brother and they're not
you know
well that's a blurry line
and if you cross that line
it may confuse not only your target audience but it may confuse the people you know in
your personal life either professionally or personally and that's a really big no-no
uh... i think that it's mandatory for every single healthcare organization to have a social
media policy
even if it's a date because it gives them a foundation to enforce it if necessary
i think if you realize that the american medical association last year put out a social media
policy
it's vague
but what it allows us to do is to not only police ourselves as physicians
i have that discussion in the event that something happens and
it allows the system to become more and more mature
so what can happen one of the bad things that can happen well litigation
i haven't heard of a specific you said this in twitter so we're going to court
case yet
but i'm sure there are instances when something has happened between us
physician and a patient
and something has been set up on social media that and then be incorporated later on
and that's something you can always have to be aware
you can lose your credentials as we've talked about
you can get terminated by with your heart the hospital system for your organization
they can impact your relationship with insurers and
goal is to get out there and get well known and then you start getting paid because your
insurance company things at your abducting them or misrepresenting done
that's a problem
and finally people can think you're a jerk
that's not really why your
here you're not
you're all here to learn about how to access people into to connect
and you don't want to come off in a in a poor way
how do you prevent that while peer to peer policing if i see something that a physician
or medical student our resident says
you bet i call them water
and i do it often hopefully direct message but if i don't know if they don't follow me
i have to do it publicly and i think that's the kind of thing that has to continue to
happen
disclosure is a big one and even though it's a piece of thoughts are my own
some positions ticket even farther if you look at his shop rana eight nine hundred each
run out he has a chai cantik disclosure patient he links to his profile and i think that's
the kind of thing that you continue to see more more often
but more than anything what's gonna make this transition and
and incorporation of social media in medicine this time
more and more people need to know about it more more people need to accept it
indian social media is here to stay it's not going to lead and it's an increasingly common
way for people
to connect with not only physicians and practitioners but medicine in general
and i think that will take a handful of visionary physicians and meetings like this to help
spur that along