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Erik: What are the pros and cons of going stealth mode verses releasing a product and
iterating?
Dan: [laughs] Buddy man, I hope you’re asking everyone this because these are good questions
man [laughs]! So, we started off coming from the mantra of, ‘stealth mode is ridiculous.
I mean what are you doing if not getting real tests in the market place?’ So, we had always
been open, generating users and getting people to try out our site, that’s how we learned.
But at a certain point we were starting to get more buzz and people were starting to
talk about it and it was starting to go it little more viral and we realized we weren’t
ready for that. I mean our product was not ready for the ambitions that we had for it
so we went back into stealth mode. So, my answer to your question is I think stealth
mode is good when you have a very clear idea of what you need to get accomplished and you’re
worried about it getting out too fast, I think stealth mode is bad when you have not yet
released anything and have no idea about proof of concept or test. So, that’s at least
my take.