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Berulti is an amazing bottier. The company
started with the idea of this visionary shoemaker and bottier that decided to make
the shoes, the shoe itself as a piece of art. Not only because he was starting from the
raw form, but also because the colour, the patina, the leather he was using, and
the generation of Berluti after him kept using with more and more passion and
more love and always with a lot of research created
this myth -- which is the brand. But Berluti is also something more.
And if we watch behind and we see the Berluti customers we had in the past,
I'm talking about James Dean, I'm talking about Andy Warhol, I'm talking about Pierre
Bergé, All these men they have a strong personality,
they are artists on their own. And this belongs really to the Berluti customers
and our portfolio of characters we see in the stores.
Are men with style, chic men, elegant. Ageless actually because we have twenty year
olds and sixty, seventy year olds, but mostly each of them has that special twist
that makes them different. We want to create a collection that has a
classic soul but is modern, is not fashion but is very stylish and is
made by a lot of pieces. Like a collection for collectors.