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media training be great in the following question TDI being interviewed for an extended
current affairs programme
11 tell a whole 20 Minutes segment will be filled with his interview
should I still only half 3 message points it might sound repetitive
right here's the thing p you may be on for 20 minutes but a lot of people
media training watching her channel flipping a mailing
you watching for 3-4 minutes the other thing is
people are multitasking me maybe watching you're halfway there also doing
work at the office
at home preparing meals going in another room
here's my real challenge for you I want you to give
media training every interview you've watched and
the last day week month were here how many
interviews do you remember more than media training three messages
every time I've ever asked that question
nobody I mean doesn't matter how smart they are good their memories I've never
met
anyone tell me they actually remember
more than a couple of messages someone they heard
on TV interview now it's a speech in media training nineteen the speaker many many times are
there big fan yeah maybe a little more
but again it's not about what comes into your maps not about what's boring to you
later
%uh what sticks repeat on its I would certainly have
lots of different examples from the three main points
I would have different story East flash adapter three main points but don't get
greedy
your not actually going to communicate more than three points
if your definition communication is not we're just comes out your mouth
what people understand and remember
that's the real challenge so nopee I don't give an exception for
longer interviews focus on 3-point but do prepare
more examples more case studies