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"Narrator: The high-tech V-Lite Infinity's story started in 2006, with a single-minded
goal: to build THE ultimate light-weight shoe for adventure sports performance. Consumers
told us exactly what they were looking for.
Customer: It's just got to cope with everything I want got to do--but the primary thing is
it's got to be comfortable. So it's got to be grippy enough to deal with the conditions
I'll get. And I like them to be quite light. I don't like to feel I've got a clop[sp?]
up on my foot. It's going to soak up a lot of the water which I'm going to come up on
about.
Narrator: Instead of approaching lightness and comfort as separate challenges, back in
2004 HI-TEC realized these features were intrinsically linked, launching the highly successful V-Lite
franchise. With the help of adventure sports athletes, including adventure racing world
champion Martin Dreyer, V-Lite continues to push the boundaries and has evolved into a
new dimension.
HI-TEC Manager: V-Lite Infinity is a number of years of hard work, passionate research,
the ultimate in comfort, super lightweight, without compromising durability by any means.
They are gonna be able to go further, faster for longer. The shoes are so lightweight,
so comfortable, they can handle so many different terrains, different conditions...
Narrator: Quite simply, V-Lite Infinity has redefined the category, and it's sitting right
at the top. It pushes the boundaries and delivers the performance that can choose demand.
Customer: It's very light. I know the buzzwords are ""responsive,"" but it is. The terrain
I'm running on, behind me, it's just lots of track, road, grassy field. I actually find
this is the shoe pulling on as much as choice.
Narrator: V-Lite Infinity is truly unique. Featuring groundbreaking industry-leading
technologies, the ultimate in lightweight performance footwear.
So what makes V-Lite Infinity so distinctly different? HI-TEC continues to create waves
with the revolutionary ion mask hydrophobic technology, keeping your footwear drier, lighter
and cleaner. Tests have proved that average water uptake is reduced by nearly 90% compared
to untreated shoes. Unique to HI-TEC, SUZE--seamless upper zone engineering--is a one-piece mesh
that minimizes seams, reduces hotspots and blisters, improving comfort. The graduated
weave provides structure and support. Engineered with a Joule-density EVA, the midsole harnesses
the wearer's energy to maximize their running gate, whilst correcting over-pronation. And
the exclusively designed Vibram outsole provides the ultimate in traction and durability.
Bringing all of these technologies together, V-Lite Infinity provides the ultimate in versatility.
V-Lite Infinity has been tested rigorously by leading independent equipment analysts.
They're helping push these products to the limit, so that whatever the terrain, HI-TEC
are pushing the performance boundaries.
HI-TEC Manager: We're putting the shoes through hundreds of hours of testing on all sorts
of different terrain--and that's trail running, that's road running, you name it's been everywhere.
We want to be sure that these shoes really can take on anything that's thrown at them.
Narrator: This optimal performance has also been established from extensive state-of-the-art
biomechanical testing.
Hurrion: Biomechanics is the science of human movement. So using highspeed cameras, force
plates, we can analyze what the body is actually doing. Working with HI-TEC over the last six,
seven years we've been looking at performance--from the golf shoe, handle, athletics, squash and
badminton. Really, the key being performance and reducing the likelihood of injury for
the elite player.
Every running stride has a certain amount of force. So it's how that force is distributed
through the pressure in the design of the shoe, the design of the outsole. This shoe's
got a dual-density midsole looking at preventing anti-pronation, so it's controlling the heelstrike.
Through scientific independent research, you can validate the claims that HI-TEC are making
and actually prove that the product works.
Narrator: The new V-Lite Infinity range is setting the standard for the ultimate lightweight
shoe for adventure sports performance.
Customer: I'm always looking for the classic 3-P[sp?] shoe, because it has to cope with
a bit of grasp in a rough ground, awful light of fast runnable terrain. And I think this
is the shoe I'm probably going to use.
HI-TEC Manager: You really can go anywhere and do anything in them.
Narrator: HI-TEC V-Lite Infinity inspires you to go further, faster, for longer."