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Releasing a product with all the communication
available is a big challenge.
There are any medias
for an audience that's more and more connected.
So... Does your brand speak with your target
audience at the right time?
With Google solutions,
your product gains momentum in the market,
and your launch finds and engages the correct audience.
Together, Google properties reach over 90%
of all Internet users in Brazil.
Youtube, the largest video website in the country,
has alone over 30 million unique users.
In it, you can to create a channel
to focus your entire brand's content.
The Display Network offers several means
of segmentation so that you can find
your users among the over 45 million
which are impacted every month.
Your product needs to be found when the user makes searches.
At the launch, your offline campaign may reflect in an increased amount
of searches for your brand. Be prepared with a sponsored link campaign.
Besides, in Brazil there are over 25 million Smartphone users.
That's more than the entire population of Australia.
Highlight your product with mobile ads,
and reach millions of people every day.
One of the clients who took advantage
of the entire user base to launch products was Samsung.
Samsung's objective was very clear.
They wanted to launch the Galaxy Tab as Samsung's tablet,
and make this tablet a new reference in the market.
All our campaigns in digital encompass a holistic campaign,
which means a 360º,
all-around campaign in the digital world.
Whether it is in searches,
or in True View,
when you're on Youtube,
which is also a great search tool,
and especially mobile.
We haven't simply activated a Google tool,
we have worked with Google,
so Google actually helped us transform the communication platform
platform so it could work in the mobile platform.
One of the great things about working
with Google is that our entire product
launch projects which are very large,
but also new tools.
So Google has been working
with us by creating this,
and not only helping us develop new tools but mostly help
us train and spread this knowledge through the agencies.
We've had over 60 million prints of our banners,
which led to our campaign's videos,
and we've had over 500 thousand views of the videos.
So, what we realized, after talking to Google,
Not only people clicked on our banners to know about our product,
but they also watched the videos,
shared the material,
so for us it was a very interesting result,
I could say it was very positive.
The results are so significant that Samsung
invests continually in Google.
Another case was the Galaxy Note launch,
which had results far superior than what was expected.
The campaign videos had over 9 million views
and the theme song became a hit on the web.
Our biggest challenge this year was releasing
not only a new product,
the Galaxy Note,
but in reality a new category.
100% of our communication investment went to online,
and within it we had a very broad mix of digital medias.
We ended up using a large portion of the Google tools,
we've has Masthead,
True View,
First Watch,
GDN,
Mobile,
and also search strategies.
We had two videos,
all within our brand channel on Youtube.
What we wanted was that these two videos,
which we launched simultaneously,
were watched by the people,
and this first moment was very nice,
because it had a performance of 9 million unique users as an audience.
We have made the soundtrack available for download,
and in a very short period of time we had over 8,000 downloads.
So, the Google tools were very useful for us to achieve that,
and then in a second moment,
we wanted people to interact with the pieces we had created,
so they could understand in a nicer way the product features,
and again the composition of media formats from Google
and the media intelligence
behind them were very useful
for us to be where our target was.
From the beginning to the end of the campaign
we have used all the Google solutions.
Always consider the Google solutions
on your next launch of a product or service.
Google. Makes the web work for you.