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French Coffee Shop is a young company, and a family. the Family aspect is very important for us.
The first point of sale to open was right here in Arcachon in 2002. then in 2005 we opened the first franchise in Bordeaux.
Thanks to our customers and the word of mouth that made our success !
You could say that our style is between modern and traditional.
Traditional decaoration of the tea room at the former, but with the modern side of the coffee shops like Stabucks, our most famous American colleague.
Before using FidMe, we had a classical paper stampcard.
Today we use both systems : FidMe and paper stampcards.
We have different typs of customers. Young people, who adopts FidMe instantaneously, they are fans of the application.
however, here in Arcachon, we have many more lederly clients, as it is one of the oldest cities in France.
Our loyalty program is simple : Buy 10 coffees, get 1 for free. 1 stamp for over 3€ purchased cofee.
-What are your favorite FidMe features ?-
Without any doubt, the first one is the digitalization, which saves us the usual loyalty cards,
It makes younger ones know us, which is very good. Besides the geolocation system is very important.
Since we have a chain with over 50 points of sale, and people moving more and more, they find our shops easily thorought the French territory.
More and more people use FidMe to find nearby stores. It's a very useful function for us.
In case of loss of the QR code, you can regenerate it yourself immediatly, disabling the lost code.
It is a very important part, security is definitely a key of the success of FidMe
I use my merchant Backend from office to control the activity of my various PoS. Checking which ones work the best but also
the ones under the average, so i can ask them to add instore advertising and make online communication campaign
I can also communicate about schedule different stores or phone numbers
My opinion is very positive, we begin started with a pilot PoS in Bordeaux that was a success
So we decided to extend the system troughout the entire franchise
Now it's automatic, everytime we open a new store, we install FidMe progam too !
Even there are still people who don't want to use it, they are a minority, the system works wvery well.