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MOIRA DAVIS: When we're working with four screens, to
us, it's really about the best screen available.
And our focus is providing content to our fans based on
their need state.
And if it's live video that we're putting out there, we
want them to be able to consume it where, when, and
how they want.
And if it's scores and information, we want them to
be able to access it where, when, and how they want.
In terms of simultaneous usage, we've done some
research, and we see that it's widespread but the actual
volume isn't there.
We always have visions of people watching ESPN, a game
on ESPN, and then being on their ESPN
phone at the same time.
And that's not really the case.
I think the fact that our mobile usage spikes during
prime time and on the weekends--
during prime time, they're probably watching something
else and then going on to espn.com to check scores.
So while it's simultaneous usage, in may not be
simultaneous content usage.
In terms of measuring across screen, we've done everything
from cross-platform research behind the BCS this past year
as well as the World Cup about a year and a half ago.
And it's really about the incremental usage and the
amount of time that people spend with one platform and
another platform.
It's almost one plus one equals three.
And while we don't have specific hardcore numbers, we
do have numbers that show that the more platforms people
consume on, the more content they consume and the more time
they spend with us.
And that's more favorable to our brand.
Our website is probably our second largest platform, the
linear networks being the largest. But espn.com is huge
for us, especially when it comes
to best screen available.
If someone's looking for scores or looking for
information, espn.com is where they go.
When we do a lot of our own marketing, TV and dot-com are
two top destinations for our promos and
for all of our marketing.
So espn.com is equally important to us as the linear
networks are.
Ideally, we would love to have all of our content available
on all four screens.
We are somewhat limited based on rights
with different leagues.
Something like the X Games is all our own content.
We can then put that out there on every available screen and
in different forms.
But when we're talking about professional sports, college
sports, we're limited to the resources that we have as part
of our rights deals.
It is something that, as we renew all of our rights, it's
really important for us to have digital rights to content
so we can then put them on all screens for fans to consume
when and where they want.