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SPEAKER 1: The Ruby is a platform that's pretty near
and dear to me.
It was the bike that really made me realize
that I love to ride.
SPEAKER 2: It's funny to talk about it like a relationship,
but you want to have someone that has similar
interests to you.
The Ruby is very much sympatico with what I try to
get out of riding.
It's great for a long distance.
It wants to go with you.
It's into climbing, it's into going fast downhill.
It could be as fun or just as hard a work horse as
you want it to be.
SPEAKER 3: When I got on the Ruby and when this whole idea
of women's products and products that were built by
women for women came up, it was an amazing thing.
SPEAKER 2: In terms of Project Black, the Ruby that someone
goes into the store and pays for has been ridden by women
who actually, it's been designed for.
SPEAKER 1: We use women that we really feel embody the Ruby
ride experience.
They're able to ride the bike and give
us some good feedback.
SPEAKER 2: I basically think I've discovered more about
myself riding a bike than I ever would have
doing anything else.
SPEAKER 1: Something that I've really got out of riding is
that it's this tremendous confidence boost.
SPEAKER 3: It's been really, really exciting riding a
Project Black bike.
I feel like I am I professional rider that's on a
high performance machine, and it's the Ruby.
It's the bike that we all know and love, and that thousands
of women, millions of women hopefully, have fallen in love
with and can relate because it's a bike made for us.