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FRAN5 franchise brokers offers free franchise consultations and helps buyers
steer clear
of common franchising mistakes stay tuned until the end of this video
for contact details
Today we're discussing buying a franchise in Canada
Canadians seeking to enter the world franchising would be wise to heed some
friendly advice
while many franchise brands do offer Canadian availability and may indicate
long track records of success
US based successes may not
translate into the Canadian marketplace. Our respective countries are two
distinct markets with different laws societal mindsets
economies and very different weather patterns. Would a
frozen yogurt franchise player equally well in in Nunavut
as in Orlando Florida? likely not. A decision to buy
a Canadian franchise will be made easier if other Canucks
have invested before you if there are several operational franchises in Canada
with strong
histories of success it's more likely that success can and will be replicated
but not always guaranteed. Franchises that have little to no Canadian presence
may appear to be
a great opportunity by being first to market and that
may be so, but while the upside could be great
so could the downside. We often see franchisors
eager to break into the Canadian market glossing over essential
territory analysis leaving the poor Canadian franchise buyer
to use their investment as a test case
or guinea pig. Not fun at all and while there have been many success stories
from being the first new kid on the Canadian block
it's important that several key points be explored.
Firstly demographics how is your Canadian proposed territory compare
with current operating franchises in the USA.
A quick comparative analysis of the population
the economy annual incomes and other demographic data
can indicate differences and similarities.
If there's a lot of similarities you're more likely to succeed.
Laws and regulations. Are their Canadian laws or
by-laws regulations that may restrict or impede
any existing business processes used by the franchisor
don't make the mistake of assuming the franchise or his checked
all regulations and laws and be sure to ask many questions in this area both of
the franchisor
and your local government official. Contact agencies who oversee these
matters and confirm that the proposed initiatives
are feasible in Canada. Franchise segments such as Senior Care,
home nursing, food services often have complex models that require specific
federal
or provincial licensing once you establish the approvals
can be obtained -then determine how long will these take
and are you in a financial position to wait weeks or months
with no franchise income waiting for those approvals.
Another point what I look at is societal differences.
It may not be politically correct but the truth is Canadians
we're different from Americans and that may be stereotypical
but if the stereotype saves you from making a disastrous franchise buying
decision
so be it. A franchise branded as well and
L.A may not necessarily translate to a Toronto or Vancouver
market. Intensive market research is critical at this stage including the
exploration of
comparable existing Canadian franchise models
if applicable, and possibly investing in a market survey
or even SWOT analysis. You're also going to want to look at
geography - can this franchise brand be supported
in large areas with Canada size driving distances
spread widely over rural areas. How far are your customers typically willing to
drive
to get to your store location or if you're mobile and not retail how far
would you have to drive
to retain profitability and to get your business.
Canada has far less cities than the USA with
much smaller population bases and generally they are spread out
over much more land mass. Another important point to consider:
weather... Sun Tanning franchises ethnic food franchises, gym franchise Yogurt
franchises...
all these are affected by seasonality and weather patterns
obviously a Michigan-based franchise will fare
similarly well in a Windsor Ontario Canada
environment but Los Angeles to Winnipeg....
that's going to be a different story altogether.
And those are just a few points if you'd like to speak with a franchise broker
to discuss your Canadian franchise options
we're under contract with over 500 Brands and can help walk you through the
franchise research
and selection process visit us at FRAN5.com for more
and to arrange your free consultation thanks for watching