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Hi there welcome back, Donat Plenter here from Homazooma, helping you build wealth around
your house. It's all about selling your stuff today. How do you sell what you have? Whether
it's a product or a service, cookies your crafts your hobbies, renting out your shed,
your garden, whatever it is based on one of the tools you picked out, how do you actually
get the message out and do you need this huge marketing budget no no no! That's the key,
no lot of ways. So I put on the board here for you, let's start here friends, well all
your friends know about all your stuff. You could ask your friends to tell everyone else
now don't be shy. That's what they are there for, they're your friends they are there to
help you. So, that happens to be free. Social media well you know the power of social media
so there is no point in going on about that, that is also free. Email to all your friends
and ask them to forward on your email to their friends, that's also free. Now fliers, fliers
are cheap. I am not talking about sending out a hundred thousand fliers that are full
color double sided. Something that is very basic black and white fliers that you can
probably deliver yourself in your neiborhood. And you could probably deliver three or four
hundred fliers out yourself. So that can be done pretty cheap. Small ads in newspapers,
cheap. One of the most effective ads in newspapers are the tiny little ads that are really really
cheap. And if you phone your local newspaper and ask them if they have any extra ad space
that they haven't sold yet. They would probably give you a pretty good price if you don't
care where it goes. Sometimes having ads placed in different locations works out pretty good.
You can also post some fliers on telephone poles, now eventually somebody might take
it down but it doesn't matter because even the person that takes it down is going to
be reading your flier. SkillShare, of course is free. Let's say back to the cookie thing
again. If you are baking cookies, you can show the world how you are baking your cookies
and how wonderful they are and how to make them and they are going to buy them. So on
your flier and emails and everything else, you can ask them to have a look at SkillShare
and you can say something along the lines of cookies for sale free recipe and how to
and you can show them how you are doing it. Again it's free and what you're doing is leveraging
off all that stuff that's out there. Telephone, huh, remember that? Actually you probably
have a cell phone now. Look at your speed dial and look at your telephone book. You
have a lot of people you can call and tell them about your new business. Cookies, Best
cookies in the world. Also other businesses, you know notice when you go into small stores
and shops you see business cards you see a bulletin board, you see a fliers. Ask them
if you can put one up there. And in many cases if you have a website as an example you can
trade that you can trade fliers. So you can help promote each other. All for free. Now
it's really important not to get bogged down over this whole advertising thing. You have
all of these ways to get your message out. But it is really important to keep it very,
very simple. Don't get in to designing fancy logos expensive business cards, multi colored
fliers all of that stuff cost a lot and until you know what works don't do it. Down the
road you might be able to do it. So see what works. Stick to it. But at the same time try
other stuff while you are doing what you know works. And remember, business, when you're
getting going is about one cookie at a time. Not about a thousand cookies. One cookie at
a time. See ya on the next round.