Tip:
Highlight text to annotate it
X
bjbj Kim Ketter: My name is Kim Ketter, and I'm the store manager of Allen Edmonds in
downtown Chicago. As a master fitter, I have personally fit thousands of customers with
the right Allen Edmonds shoes for their feet. With nearly a century of experience and expertise
in making some of the finest shoes for men, Allen Edmonds prides itself on making sure
you have the perfecting fitting shoe. You may think you know your shoe size, but there
are many variables that determine the right fitting shoes for your feet. If you have a
minute, let me walk you through the Allen Edmonds shoe fitting process. The first thing
we do is have you remove your shoes and stand up on this device. Standing out makes your
feet naturally stretch in length and width providing us with the most accurate measurement
of your feet. You may have seen one of these devices before, it is called a Brannock Device.
This device is the standard foot measuring tool for the world's footwear industry. Although
everyone uses this device to measure the foot, it is just the start of how we fit shoes at
Allen Edmonds. After taking measurements of your heel-to-toe length, we also measure the
arch length of your foot as well as your foot's width. We repeat this whole measuring process
on your other foot as well. Often a person's feet are slightly different in size, so it
is good to get readings of both foot dimensions before making a size recommendation. Our shoe
fitting specialist will also take into consideration how fleshy and bony your foot is as well as
the time of day your foot gets measured. Part of what makes Allen Edmonds unique is the
wide variety of last used to build our shoes. A last is the mould over which the shoe is
formed. Customers can achieve a superior fit by selecting shoes made on the last that most
resembles their foot's contours. There are different fittings for short toed and long
toed feet. Proper shoe fitting incorporates not only the overall length but also the arch
length. Our shoes are designed to flex at the ball of the foot. A proper fit aligns
the ball joint in the widest part of the shoe and provides room for the toes so they are
not confined. After taking all of the dimensions of your individual feet into consideration
the actual fitting of a shoe begins. When sizing a shoe onto your foot, we look to make
sure the length of the shoe is correct and that the little toe is not pinching against
the outer wall of the shoe. We also look to make sure that the widest part of your foot
fits correctly into the widest part of the shoe. When flexed, the leather of the shoe
should have a uniform crease perpendicular to the sides of the shoe. Next our master
fitter will check the top line of the shoe against the side of your foot and ankle. They
look for tension in the leather around your arch of your foot, which can indicate a bad
fit. The fitter will check the heel fit, so that it sits snugly without slipping but not
too snug so that toes get crushed at the front of the shoe. Finally the in-step of the shoe
is checked for appropriate pressure against the foot, as well as the top line area to
make sure that the foot doesn t suffer from an improper fitting shoe. At this point you
may ask yourself, does Allen Edmonds make enough shoe sizes to accommodate all of these
different foot factors, the answer is yes. Not only do we fit shoes, we also consult
with our clients on their portfolio of shoes. For example, a younger businessman should
have a minimum of three dress shoes and rotate wearing them daily. A Black Cap Toe like our
Park Avenue is the staple to any portfolio. Other shoes will include a brown or walnut
with preparations to differentiate and a slip-on in black or brown. As a businessman looks
to expand his collection, it should include various styles such as Classic Wing Tips,
stylish Tassel Loafers, and more casual slip-ons for less formal wear or weekend activities.
Our business shoes are built to last and are still handcrafted in America. So come visit
our master fitter at one of our many locations and see how well Allen Edmonds fits you. PAGE
Transcribed by Transcription HUB HYPERLINK "C:\\Documents and Settings\\jflannery\\Local
Settings\\Temporary Internet Files\\Content.Outlook\\AppData\\Local\\Temp\\www.TranscriptionHUB.com" www.TranscriptionHUB.com h+^m !Ba$ gd3}m hGyq
hGyq gd3}m :p3}m urn:schemas-microsoft-com:office:smarttags place urn:schemas-microsoft-com:office:smarttags
country-region urn:schemas-microsoft-com:office:smarttags City Kim Ketter: My name is Kim Ketter, and
I'm the store manager of Allen Edmonds in downtown Chicago e24 Transcription Normal
Preferred Customer Microsoft Office Word e24 Technologies Kim Ketter: My name is Kim Ketter,
and I'm the store manager of Allen Edmonds in downtown Chicago Title _PID_HLINKS Microsoft
Office Word Document MSWordDoc Word.Document.8